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А ви знали, що ребрендинг логотипу Pepsi коштував $1 млн? гроші. Навігація по бесіді: 00:08 - Звідки всі діти знають правила "квача"? 01:46 - скільки коштував найдорожчий логотип? 22:...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/2850500/4a86549da71c81cfbc6956d9f386c4eb/564x318_1"},"target":"_self","position":"3","reqid":"1765118907099860-14883194491512384651-balancer-l7leveler-kubr-yp-sas-115-BAL","summary":{"fullTextUrl":"/int_search_summary?data=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D6pjnsLe6JVM","linkTemplate":"/video/preview/1483078570973424026?parent-reqid=1765118907099860-14883194491512384651-balancer-l7leveler-kubr-yp-sas-115-BAL&text=%D0%91%D0%B5%D1%81%D1%96%D0%B4%D0%B0+%D0%BF%D1%80%D0%BE+%D0%91%D1%80%D0%B5%D0%BD%D0%B4%D0%B8&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"Чому бл**ь так дорого? Скільки повинен коштувати брендинг? 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Harvard Business Review: 10 найкращих статей". 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обрати агенцію? 🙈 😝 У випуску буде багато особистого досвіду, жартів і порівнянь. Ми дуже цінуємо ваші запитання та обговорення в коментарях, тому пишіть, будемо спілкуватись🫶🏻 📍Ловіть...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/1784436/15c8f5bd9dffc9ce38e6e85a20e749ca/564x318_1"},"target":"_self","position":"7","reqid":"1765118907099860-14883194491512384651-balancer-l7leveler-kubr-yp-sas-115-BAL","summary":{"fullTextUrl":"/int_search_summary?data=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DRWXbin3gzjs","linkTemplate":"/video/preview/15502652324074809048?parent-reqid=1765118907099860-14883194491512384651-balancer-l7leveler-kubr-yp-sas-115-BAL&text=%D0%91%D0%B5%D1%81%D1%96%D0%B4%D0%B0+%D0%BF%D1%80%D0%BE+%D0%91%D1%80%D0%B5%D0%BD%D0%B4%D0%B8&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"Як обрати креативну агенцію і не помилитись? Портфоліо чи команда? 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Вриваємось у ваш тиждень з новим випуском. Цього разу ми запросили українського підприємця Кирила Шиянова, аби поговорити про його бренд Objerky. 👀 Епізод...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/4614190/b5117cbd41d2c731949578880b007f40/564x318_1","videoSrc":"https://video-preview.s3.yandex.net/LqKmQwIAAAA.mp4","videoType":"video/mp4"},"target":"_self","position":"8","reqid":"1765118907099860-14883194491512384651-balancer-l7leveler-kubr-yp-sas-115-BAL","summary":{"fullTextUrl":"/int_search_summary?data=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DhTREcPZeH3U","linkTemplate":"/video/preview/11246332025487679978?parent-reqid=1765118907099860-14883194491512384651-balancer-l7leveler-kubr-yp-sas-115-BAL&text=%D0%91%D0%B5%D1%81%D1%96%D0%B4%D0%B0+%D0%BF%D1%80%D0%BE+%D0%91%D1%80%D0%B5%D0%BD%D0%B4%D0%B8&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"Як заробляти $1 млн на снеках? 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втратити 27 мільйонів за 6 тижнів?😳 👋🏻 Хей, ми до вас з новою цікавою бесідою. Цього разу говоримо про важливість пакування, ребрендинг, факапи й успішні кампанії. 📦 В пакування треба...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/1817150/f17b45799b73827e633c372cfccdc798/564x318_1"},"target":"_self","position":"9","reqid":"1765118907099860-14883194491512384651-balancer-l7leveler-kubr-yp-sas-115-BAL","summary":{"fullTextUrl":"/int_search_summary?data=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DsEbOMatK6LM","linkTemplate":"/video/preview/2695933635561330490?parent-reqid=1765118907099860-14883194491512384651-balancer-l7leveler-kubr-yp-sas-115-BAL&text=%D0%91%D0%B5%D1%81%D1%96%D0%B4%D0%B0+%D0%BF%D1%80%D0%BE+%D0%91%D1%80%D0%B5%D0%BD%D0%B4%D0%B8&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"Дизайн Пакування на $27 млн Доларів. 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І Netflix – не виключення. У новому випуску ми розповімо, як бренд зіштовхнувся з тим, що не має сформованої бренд-стратегії. Чому це погано?","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/2408239/c89eb48baa8ca701643ed174e383a683/564x318_1"},"target":"_self","position":"10","reqid":"1765118907099860-14883194491512384651-balancer-l7leveler-kubr-yp-sas-115-BAL","summary":{"fullTextUrl":"/int_search_summary?data=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DHUqtJA0RSbI","linkTemplate":"/video/preview/8028590810699554057?parent-reqid=1765118907099860-14883194491512384651-balancer-l7leveler-kubr-yp-sas-115-BAL&text=%D0%91%D0%B5%D1%81%D1%96%D0%B4%D0%B0+%D0%BF%D1%80%D0%BE+%D0%91%D1%80%D0%B5%D0%BD%D0%B4%D0%B8&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"Як Netflix врятувала свою компанію. 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