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2021 Ödül Töreni Yalçın Pembecioğlu’nun sunumuyla gerçekleşiyor. Sponsorlukları ve Markalı Spor Etkinlikleri • Online / Offline Perakende ve Pazar Yeri • Moda - Tekstil - Aksesuar...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/4078291/fee15faaa3c4e573ae94053e3e4162e3/564x318_1","videoSrc":"https://video-preview.s3.yandex.net/pjUjJAIAAAA.mp4","videoType":"video/mp4"},"target":"_self","position":"1","reqid":"1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL","summary":{"isFull":true,"fullTextUrl":"/video/result?ask_summarization=1&numdoc=1&noreask=1&nomisspell=1&parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=videoid:13734653806473160770","teaser":[{"list":{"type":"unordered","items":["Bu video, pandemi koşullarında Zoom üzerinden gerçekleştirilen EFI (Etkinlik ve Fikir Ödülleri) 2021 ödül töreninin kaydıdır. Sunumda Reklam Verenler Derneği Başkanı Ahmet Pura, Reklamcılar Derneği Başkanı Volkan İki ve jüri başkanı Yeldağ Aksu yer almaktadır.","Videoda öncelikle EFI'nin önemi ve bu yılki ödül süreci hakkında bilgiler verilmekte, ardından çeşitli pazarlama kategorilerinde bronz, gümüş ve altın ödüllerin açıklanmaktadır. Otomotiv, banka-finans, kartlar, sigorta, kozmetik, sağlık, medya, turizm, restoran, moda, ev eşyaları, temel gıda, içecek ve B2B pazarlama gibi kategorilerdeki ödüllü kampanyalar tanıtılmaktadır.","Ödül töreninin son bölümünde \"Reklamda Toplumsal Cinsiyet Eşitliği\" kategorisi anlatılmakta ve Okey Nirvana'nın \"Taklidini Değil Gerçeğini Yaşa\" kampanyası altın Efi ödülü almaktadır. Ayrıca, ödül törenine yeni başlayan EFI Stüdyo projesi tanıtılmakta ve jüri üyeleri tarafından altın ödüllü projelerin stratejik önemi, iletişim stratejileri ve başarıları hakkında değerlendirmeler sunulmaktadır."]},"endTime":4478,"title":"EFI 2021 Ödül Töreni","beginTime":0}],"fullResult":[{"index":0,"title":"EFE Ödül Töreni Açılışı","list":{"type":"unordered","items":["EFE 2021 ödül törenine hoş geldiniz mesajı ile açıldı ve pandemi nedeniyle fiziksel olarak bir araya gelinemediği belirtildi.","EFE Stüdyo YouTube kanalı bu gece itibariyle yayın hayatına başlamış olup, yıl boyunca EFE ödülü kazanmış işleri detaylı şekilde konuşacak.","EFE Stüdyo, sektör profesyonellerine fayda yaratacak, eğitecek ve kaynak yaratacak bir platform olarak hizmet verecek."]},"beginTime":56,"endTime":122,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=56&ask_summarization=1"},{"index":1,"title":"Ödül Süreci ve Jüri","list":{"type":"unordered","items":["EFE 2021 süreci pandemi koşulları nedeniyle zorlu bir şekilde gerçekleşmiş, ön elemede 300'den fazla case okunmuş.","Ana değerlendirmede 3 gün içinde toplam 45 saate yakın süre boyunca Zoom toplantıları yapılmış.","Ödül töreninin gerçekleşmesinde Han Spaces'a ve EFE Ödüllerinin reklam ajansı Konsepte teşekkür edildi."]},"beginTime":122,"endTime":180,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=122&ask_summarization=1"},{"index":2,"title":"EFE'nin Önemi ve Başarıları","list":{"type":"unordered","items":["EFE, reklam ve pazarlama etkinliğinde dünyanın en prestijli yarışması olup, 13 senedir bu yarışmayı organize etmekten mutlu.","2005 senesinde Reklamcılar Derneği ve Reklam Verenler Derneği ilk yarışmayı organize etmiş, son dönemlerde her sene yapılmakta.","Bu yıl 353 başvuru gerçekleşmiş bulunuyor ve geçen seneye oranla %7 artışa tekabül ediyor."]},"beginTime":180,"endTime":255,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=180&ask_summarization=1"},{"index":3,"title":"Pazarlama İletişiminin Rolü","list":{"type":"unordered","items":["Pandemi döneminde ekonomi derinden etkilendi ve sarsıldı ancak pazarlama iletişimi kendini kanıtladı ve ekonominin can suyu olduğunu ispatladı.","Sektörde ciddi yatırım yapıldı ve değişen planların hepsi yenilenmiş oldu.","Reklamverenler ve markalar sadece iletişimle değil, insan kaynaklarına verdiği değer, gezegene fayda sağlayan iletişim modellerinin gelişmesi ve gençlere olan yatırım gibi konularda da aktif oldular."]},"beginTime":255,"endTime":318,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=255&ask_summarization=1"},{"index":4,"title":"Toplumsal Sorumluluk ve Cinsiyet Eşitliği","list":{"type":"unordered","items":["Toplumsal cinsiyet eşitliğiyle ilgili değerli markalar daha dikkatli çalışmalar yaptı.","Reklam verenler ve reklam ajansları sosyal sorumluluğa yönelik mesajlar vermeye çalıştılar çünkü tüketiciler bu dönemde markanın adını duymaktan çok insanlığa hizmete duymak istediler.","EFE'nin yarışma dışında Türkiye'de bir misyonu oluştu: Reklamda Toplumsal Cinsiyet Eşitliği Yürütme Kurulu'nun kurulmasıyla veriyle desteklenen çalışmalar başladı."]},"beginTime":318,"endTime":384,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=318&ask_summarization=1"},{"index":5,"title":"Cinsiyet Eşitliği Araştırmaları","list":{"type":"unordered","items":["İlk araştırmada reklamlarda ana karakter %65 erkek, %35 kadın çıkmıştı ve dış seste %89 erkek sesi vardı.","2020'de yapılan araştırmada ana karakter kadın oranı %35'ten %53'e çıkmış, erkek sesi ise %89'dan %75'e düşmüş.","EFE sonuçları sadece ülkede kalmadı, Dünya Reklamverenler Federasyonu (WFAF) ve UN Women tarafından dünya geneline yayıldı."]},"beginTime":384,"endTime":483,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=384&ask_summarization=1"},{"index":6,"title":"EFE'nin Arkasındaki Güçler","list":{"type":"unordered","items":["EFE komitesi üyeleri Canan Pehlivanlıoğlu, Ebru Üstün, Pınar Saltat, Soydan Cambaz, Yerde Aklın, Zeynep Biçin ve Akdoğan'a teşekkür edildi.","İlk defa Türkiye'de ana değerlendirmeyi online yapan 15 kişilik jüri, zorlu süreçte motivasyonlarını yüksek tutarak sonuca ulaştı.","EFE Stüdyo projesi, EFE'nin sektöre katkısını ve kültürü aktarmak için iki dernek bir araya gelerek oluşturuldu."]},"beginTime":483,"endTime":570,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=483&ask_summarization=1"},{"index":7,"title":"EFE Stüdyo ve Gelecek","list":{"type":"unordered","items":["EFE Stüdyo'nun ilk çekimlerine başlandı ve amacında altın alan işlerin tüm sektör ve üniversiteler tarafından duyulmasını sağlayacak video yapıları oluşturmak.","Stüdyo projesinin gerçekleştirmesinde Zeynep Dipçin Akdoğan ve Ayşe Akalın'ın ciddi katkıları var.","Pandemi nedeniyle online yapılan ödül töreninin bir dahaki sefere birlikte sarılarak yapılması dilendi."]},"beginTime":570,"endTime":655,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=570&ask_summarization=1"},{"index":8,"title":"EFE 2021 Ödül Töreni Açılışı","list":{"type":"unordered","items":["EFE 2021 jürisi, pandemi dönemindeki kampanyaları değerlendirmiş ve farklı sektörlerin bakış açılarıyla bu durumu incelemişler.","Jüri üyeleri ilk kez hiç buluşmadan, Zoom üzerinden 50 saatten fazla toplantı yaparak 2500'e yakın sayfa üzerinde anlatılan yüzlerce vakayı okudu, tartıştı ve didik didik değerlendirdi.","Bu yıl toplam 68 ödül verildi: 19 altın, 19 gümüş ve 30 bronz ödül."]},"beginTime":658,"endTime":882,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=658&ask_summarization=1"},{"index":9,"title":"Ödüllerin Dağıtımı","list":{"type":"unordered","items":["Ödüllerin önemli bir kısmının yerel markalara gittiği, cesaretli ve girişken projelerin ödüllendirildiği belirtildi.","Jüri dokuz kategoride ödüle layık kampanya olmadığına karar verdi ve bu durumun EFE'nin kıymeti açısından önemli olduğu vurgulandı.","Ödüller sektörel kategorilerle başlayarak, bronz, gümüş ve altın şeklinde sıralanarak açıklanacak."]},"beginTime":882,"endTime":924,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=882&ask_summarization=1"},{"index":10,"title":"Otomotiv Kategorisi","list":{"type":"unordered","items":["Otomotiv kategorisinde Jeep Compass \"Yüksel Yollara Hükmet\" kampanyası için bronz ödül, Opel Corsa Re lansman kampanyası için ikinci bronz ödül verildi.","Fiat'ın \"Doblo 20. Yıl Ortağım\" kampanyası gümüş ödülü aldı."]},"beginTime":924,"endTime":1013,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=924&ask_summarization=1"},{"index":11,"title":"Otomotiv Ürün ve Hizmetleri Kategorisi","list":{"type":"unordered","items":["Fiyat'ın \"Connectli Fiyat\" kampanyası ve Opet'in \"Opet Fark Eder\" kampanyası için bronz ödüller verildi."]},"beginTime":1013,"endTime":1073,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=1013&ask_summarization=1"},{"index":12,"title":"Ulaşım ve Kargo Kategorisi","list":{"type":"unordered","items":["Türk Hava Yolları'nın \"Tarihi Uçuş\" kampanyası için bronz ödül verildi."]},"beginTime":1073,"endTime":1107,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=1073&ask_summarization=1"},{"index":13,"title":"Banka ve Finans Kuruluşları Kategorisi","list":{"type":"unordered","items":["BTCturk'ın \"Kolayca Bitcoin Al Sat\" kampanyası ve Yapı Kredi'nin \"COLAS ve FAST İletişim\" kampanyası için bronz ödüller verildi.","Yapı Kredi'nin \"Şimdiki Emekliler Bir Başka\" kampanyası gümüş ödülü aldı.","Şekerbank'ın \"Sürdürülebilir Bankacılık\" kampanyası altın ödülüne layık görüldü."]},"beginTime":1107,"endTime":1234,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=1107&ask_summarization=1"},{"index":14,"title":"Şekerbank Kampanyasının Değerlendirilmesi","list":{"type":"unordered","items":["Şekerbank, rekabetten mevcut yöntemleri kullanarak ayrışamayacağına karar vererek sürdürülebilir kalkınma misyonuna odaklanan bir iletişim kampanyası geliştirdi.","Marka, yeni motosunda \"sürdürülebilir bankacılık\" olarak belirleyerek logonun altında da kullanmaya başlamış.","Kampanya, kategoriyi sorgulayan tavrıyla rekabetten ayrışmayı başarmış ve iş sonuçlarının da etkilerini kanıtlayarak bankacılık kategorisinde altın EFE almaya hak kazanmıştır."]},"beginTime":1234,"endTime":1308,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=1234&ask_summarization=1"},{"index":15,"title":"Kartlar, Alternatif Ödeme Sistemleri ve Sadakat Programları Kategorisi","list":{"type":"unordered","items":["Bronz ödül Maximum Genç ve VML VR İstanbul'a \"Aklında Ne Varsa Maksimum Genç ile Hayatımda\" kampanyasıyla gitti.","Gümüş ödül Access ve TW'A İstanbul'a \"Türkiye'nin İlk Cebe İnen Kredi Kartı\" kampanyasıyla gitti.","Altın ödül İyzico ve Punch BBDO'ya \"Şimdi Kolay\" kampanyasıyla gitti."]},"beginTime":1321,"endTime":1421,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=1321&ask_summarization=1"},{"index":16,"title":"İyzico'nun Stratejik Değişimi","list":{"type":"unordered","items":["İyzico 2012'den beri pazarda olmasına ve lider olmasına rağmen, alışverişçilerdeki bilinirliği düşük olduğu için stratejisini değiştirmeye karar verdi.","Lansman iletişiminde markanın geçmişini anlatmak yerine, alışverişçilerin yaşadığı problemlere değinerek farklı bir yaklaşımla iletişime geçti.","Bu iletişimin sonucunda önemli bir birlik kazanarak \"küçükgöl'deki büyükbalık\" değil \"devler ligi'nin bir oyuncusu\" olduğunu gösterdi."]},"beginTime":1421,"endTime":1502,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=1421&ask_summarization=1"},{"index":17,"title":"Sigorta Hizmetleri Kategorisi","list":{"type":"unordered","items":["Bronz ödül Aksa Sigorta ve Medine Turgul DDB'e \"Geri Sini Aksa Tamamlar\" kampanyasıyla gitti.","Gümüş ödül Alyans ve Konsept'e \"Hayatın Her Anında Alyans Seninle\" kampanyasıyla gitti."]},"beginTime":1502,"endTime":1548,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=1502&ask_summarization=1"},{"index":18,"title":"Ev Temizlik ve Bakım Ürünleri Kategorisi","list":{"type":"unordered","items":["Bronz ödül Calgon ve Hapy People Project'e \"Bir Geri Dönüş Hikayesi\" kampanyasıyla gitti.","Gümüş ödül Ferry ve 4129 Grey'e \"Ferry Ekonomisi\" kampanyasıyla gitti.","Altın ödül Asperox ve VMM VR İstanbul'a \"Asperox Sarı Güç'e Karşı\" kampanyasıyla gitti."]},"beginTime":1548,"endTime":1634,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=1548&ask_summarization=1"},{"index":19,"title":"Asperox Sarı Güç'e Karşı Kampanyası","list":{"type":"unordered","items":["Asperox Sarı Güç, 2020'de Türkiye'ye giriş yapan, güçlü markalar ve market özel markalarla rekabetçi bir kategoriye girdi.","Ürün vaadi, güçlü formülüyle tüm yüzeylerde etkili olması ve beş saniyede yağ lekesini yok etmesi.","Jüri değerlendirmesine göre, Asperox hem stratejisini başarılı bir şekilde uygulamış, hem de hedef kitlesinin ilgisini yakalamış ve yeni kategoride başarılı sonuçlar elde etmiştir."]},"beginTime":1634,"endTime":1716,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=1634&ask_summarization=1"},{"index":20,"title":"Kozmetik, Güzellik Ürünleri ve Kişisel Bakım Ürünleri Kategorisi","list":{"type":"unordered","items":["Bronz ödül Rexona ve Punch Bir Video'ya \"Özledik Mi?\" kampanyasıyla gitti.","Gümüş ödül Bepanthol ve Circus'a \"Eller Eller\" kampanyasıyla gitti.","Altın ödül Bepanthol ve Wunderman Thompson'a \"Her Gün Yeniden, Her Gün Yenilen\" kampanyasıyla gitti."]},"beginTime":1716,"endTime":1815,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=1716&ask_summarization=1"},{"index":21,"title":"Bepanthol'un Stratejik Seçimi","list":{"type":"unordered","items":["Bepanthol, medikal algısı olan bir markayı insanların kişisel cilt bakım rutinlerinin bir parçası yapma ve hem kendi işini hem de kategoriyi büyütme stratejisi izledi.","Çok kapsamlı ve bütüncül bir iletişim planıyla ilk akla gelen cilt bakım markası metriğinde neredeyse başlangıç noktasının üç katına ulaştı.","Hem iş hem de algısal hedeflere baktığında marka önemli başarılara imza attı ve jüri tarafından altın Efi'ye layık görüldü."]},"beginTime":1815,"endTime":1890,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=1815&ask_summarization=1"},{"index":22,"title":"Sağlık ve Kişisel Korunma Kategorisi","list":{"type":"unordered","items":["İlk altın ödül Durex ve Howas Turkey'a \"İlk Seks Öğretmenim\" kampanyasıyla gitti.","Durex, cinsellikle ilgili yeterli bilgiye ulaşamayan gençlerin porno içeriklerle eksiklerini telafi etmeye çalışmaları içgörüsünden yola çıkarak, güvenli seks'in savunucuları olan iki emekli porno yıldızını kampanya sözcüsü olarak kullandı.","İkinci altın ödül Ok ve VMM VR İstanbul'a \"Okey Nirvana Taklidini Değil Gerçeğini Yaşa\" kampanyasıyla gitti."]},"beginTime":1890,"endTime":2047,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=1890&ask_summarization=1"},{"index":23,"title":"Cinsel Sağlık Kategorisi Ödülleri","list":{"type":"unordered","items":["Erkek egemenliğindeki prezervatif kategorisinde kadın odaklı ürün geliştirme niyetiyle yapılan cesur iş, iletişimde kadınları merkeze almaları ve kategoriyi büyütme açısından büyük başarı sağladı.","Kadınların cinsel hazzıyla ilgili konulara parmak basması sorunuyla mücadele eden bu kampanya altın EF ödüle layık görüldü."]},"beginTime":2060,"endTime":2112,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=2060&ask_summarization=1"},{"index":24,"title":"Medya ve Telekomünikasyon Kategorisi Ödülleri","list":{"type":"unordered","items":["Medya, yayın ve dijital platformlar kategorisinde Vodafone TV'nin \"Binlerce Harika İçerik\" kampanyası bronz ödül kazandı.","Telekomünikasyon markaları ve hizmetleri kategorisinde Turkcell'in \"Çok Çekici\" kampanyası, Türk Telekom'un \"Değerli Hissettirir\" kampanyası bronz, Türk Telekom'un \"Sen İstek\" kampanyası ise gümüş ödül aldı."]},"beginTime":2112,"endTime":2221,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=2112&ask_summarization=1"},{"index":25,"title":"Turizm ve Restoran Kategorisi Ödülleri","list":{"type":"unordered","items":["Turizm, kültür ve sanat kategorisinde Fast Together Evde Projesi gümüş ödül kazandı.","Restoran kategorisinde Dominos'un \"Dönerli Lezzetler\" kampanyası ve KFC'nin \"Lezzet Korosu\" kampanyası bronz ödül aldı."]},"beginTime":2221,"endTime":2309,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=2221&ask_summarization=1"},{"index":26,"title":"Spor ve Perakende Kategorisi Ödülleri","list":{"type":"unordered","items":["Spor kulüpleri, spor sponsorlukları ve markalı spor etkinlikleri kategorisinde League of Legends Türkiye Büyük Finali 2020, Supradin'in \"E-Spor Efsanesi Olmaya Hazır Ol\" kampanyaları bronz, Vodafone'un Beşiktaş Kadın Futbol Takımı sponsorluğu kampanyası gümüş ödül kazandı.","Online-offline perakende ve pazar yeri kategorisinde Sahibinden.com'un \"20 Yıl\" kampanyası bronz, Metro Toptancı Market'in \"Doyulur Mu?\" kampanyası gümüş, Getir Yemek'in \"Bir Siparişten Ne Çıkar\" kampanyası ise altın ödül aldı."]},"beginTime":2309,"endTime":2561,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=2309&ask_summarization=1"},{"index":27,"title":"Moda ve Elektronik Kategorisi Ödülleri","list":{"type":"unordered","items":["Moda, tekstil ve aksesuar kategorisinde LC Waikiki'nin \"Önümde, Hayat Üstümde\" kampanyası gümüş, Koton'un \"Etiketleri Çıkar\" kampanyası ise altın ödül kazandı.","Dayanıklı eşya ve küçük ev aletleri kategorisinde Karaca'nın \"Moduna Göre Kahve\" ve Arçelik'in \"Ultra Hijyen Serisi\" kampanyaları bronz, Profilo'nun \"Şampiyon Karpuz\" kampanyası gümüş ödül aldı.","Elektronik ürünler, hobi ve eğlence ürünleri kategorisinde Samsung'un \"Hashtag Acayip İyi\" kampanyası bronz, Oppo'nun \"Hayatım Benim Koleksiyonum\" kampanyası gümüş ödül kazandı."]},"beginTime":2561,"endTime":2838,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=2561&ask_summarization=1"},{"index":28,"title":"Emlak ve Temel Gıda Ödülleri","list":{"type":"unordered","items":["Emlak, inşaat, yapı malzemeleri kategorisinde bu sene başvuru alınmadığı için hemen temel gıda kategorisinin ödülleri açıklanıyor.","Temel gıda kategorisinde bronz, gümüş ve altın olmak üzere üç ödül veriliyor.","Bronz ödülü \"Çorbada Son Dokunuşu Size Bıraktık\" kampanyasıyla Knor ve Malın Low İstanbul'a veriliyor."]},"beginTime":2854,"endTime":2900,"href":"/video/preview/13734653806473160770?parent-reqid=1765290011086692-10234816642945231138-balancer-l7leveler-kubr-yp-vla-65-BAL&text=Effie+T%C3%BCrkiye&t=2854&ask_summarization=1"},{"index":29,"title":"Gümüş ve Altın Ödüller","list":{"type":"unordered","items":["Gümüş ödülü \"Mutfağın Yeni Starı\" kampanyasıyla Yayla Yemek 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