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Hedef kitle belirleme, müşteri persona oluşturma ve dijital pazarlama stratejisi geliştirme süreçleri de içerikte yer almaktadır."]},"endTime":618,"title":"Dijital Pazarlama Eğitim Videosu","beginTime":0}],"fullResult":[{"index":0,"title":"Dijital Pazarlama Konseyi","list":{"type":"unordered","items":["Videoda dijital pazarlama konseyi, temel kanallar ve iyi bir dijital pazarlama stratejisi nasıl oluşturulur konuları ele alınacak.","Bu videoyu e-ticaret yapanlar, yeni girişimciler, internet dünyasında başarı arayanlar, dijital pazarlamacı olmak isteyenler ve kendi markalarını dijital dünyada tanıtmak isteyenler izlemeli.","Dijital pazarlama konusu 10-15 yıldır yükselişte olup, geleneksel pazarlama araçlarına göre daha düşük bütçeyle markaları tanıtma imkanı sunuyor."]},"beginTime":0,"endTime":82,"href":"/video/preview/10951201024068501334?parent-reqid=1768664688634765-9290961464846483969-balancer-l7leveler-kubr-yp-sas-262-BAL&text=Marketer+Channel&t=0&ask_summarization=1"},{"index":1,"title":"Dijital Pazarlama ve Geleneksel Pazarlama Farkları","list":{"type":"unordered","items":["Dijital pazarlama, markaların hedef kitlelerine ulaşabilmek için internet yoluyla potansiyel müşterilere ulaşma yoludur ve etkileşimlerini artırarak satışlarını artırır.","Geleneksel pazarlama ise televizyon, gazete, radyo gibi fiziksel (analog) kanalları kullanarak yapılan pazarlama biçimidir.","Dijital pazarlamada internet siteleri, sosyal medya, web siteleri ve dijital reklamlar kullanılarak daha ölçülebilir, etkileşimin yüksek olacağı ve az bütçeyle hedefe ulaşılabilir."]},"beginTime":82,"endTime":125,"href":"/video/preview/10951201024068501334?parent-reqid=1768664688634765-9290961464846483969-balancer-l7leveler-kubr-yp-sas-262-BAL&text=Marketer+Channel&t=82&ask_summarization=1"},{"index":2,"title":"Dijital Pazarlamanın Temel Kanunları","list":{"type":"unordered","items":["Search Engine Optimization (SEO), Google, Yahoo, Bing gibi arama motorlarında üst sıraya çıkmanızı sağlayan bir çalışma biçimidir ve bu kurallar gün geçtikçe değişmektedir.","Sosyal medya pazarlaması, Instagram, Facebook, LinkedIn, TikTok gibi kanallardan markanızı tanıtmanızdır.","E-posta pazarlaması, müşterilere günlük, haftalık, aylık planlamanıza göre otomatize edebileceğiniz şekilde tanıtım e-mailleri göndermenizdir.","PPC (tıklama başına ödeme) reklamları, Google, Facebook, LinkedIn gibi yerlerde reklam vererek yukarıya çıkıp kendinizi göstermeniz şeklidir.","İçerik pazarlaması (content marketing), blog yazıları, e-kitaplar, YouTube videoları gibi insanlara bilgi vererek pazarlama şeklidir.","Influencer pazarlaması, tanınmış insanlara ürününüzü veya hizmetinizi tanıtmak için onlara ödeme yaparak onların reklamınızı yapmasını sağlamasıdır."]},"beginTime":125,"endTime":239,"href":"/video/preview/10951201024068501334?parent-reqid=1768664688634765-9290961464846483969-balancer-l7leveler-kubr-yp-sas-262-BAL&text=Marketer+Channel&t=125&ask_summarization=1"},{"index":3,"title":"Hedef Kitle Belirleme","list":{"type":"unordered","items":["Dijital pazarlamada hedef kitle çok önemlidir çünkü parayı boşa yakmamak için doğru hedef kitlenizi belirlemeniz gerekir.","Doğru hedef kitleyi belirleyememiş birçok marka vardır ve bunun acısını çekmişlerdir.","Hedef kitlenizi belirlemek için focus grubunuzla birlikte çalışabilirsiniz ve müşteri segmentasyonunuzu iyi bir şekilde yapmalısınız.","Hedef kitleniz sizin çatınızdır ve müşteri personası (müşteri profili) oluşturmanız gerekir.","Müşteri personası oluştururken müşterinin hangi dilleri konuşur, hangi kültürden gelmektedir, demografik özellikleri nelerdir, yaşı nedir, sosyoekonomik düzeyi nedir gibi soruların cevaplarını bulmanız gerekir."]},"beginTime":239,"endTime":368,"href":"/video/preview/10951201024068501334?parent-reqid=1768664688634765-9290961464846483969-balancer-l7leveler-kubr-yp-sas-262-BAL&text=Marketer+Channel&t=239&ask_summarization=1"},{"index":4,"title":"Dijital Pazarlama Stratejisi Oluşturma","list":{"type":"unordered","items":["Dijital pazarlama stratejisi oluşturmak için öncelikle kısa vadeli, orta vadeli, uzun vadeli hedeflerinizi belirlemeniz gerekir.","Bütçenizi çıkarmanız ve hangi dijital kanalları kullanacağınızı belirlemeniz önemlidir.","Dijital pazarlamanın en önemli özellikleri ölçümlü olabilmeniz ve analiz yapabilmenizdir.","Stratejinizi belirleyip aksiyon alın, reklamınızı verin, performansınızı ölçün ve sonra yeni strateji belirleyin."]},"beginTime":368,"endTime":460,"href":"/video/preview/10951201024068501334?parent-reqid=1768664688634765-9290961464846483969-balancer-l7leveler-kubr-yp-sas-262-BAL&text=Marketer+Channel&t=368&ask_summarization=1"},{"index":5,"title":"Dijital Pazarlamanın Geleceği","list":{"type":"unordered","items":["Dijital pazarlamanın kesinlikle geleceği vardır çünkü gün geçtikçe internet kullanımı, web siteleri ve işletmeler artmaktadır.","İşletmeleri yöneten insanlar daha genç nesilden (Y kuşağından, Z kuşağından) geliyor ve internetlerle haşır neşirler.","Bu insanlar dijital pazarlamadan para yakmaya varıyor ve buradan dönüş alabileceklerini biliyorlar."]},"beginTime":460,"endTime":499,"href":"/video/preview/10951201024068501334?parent-reqid=1768664688634765-9290961464846483969-balancer-l7leveler-kubr-yp-sas-262-BAL&text=Marketer+Channel&t=460&ask_summarization=1"},{"index":6,"title":"Dijital Pazarlamanın Avantajları","list":{"type":"unordered","items":["Dijital pazarlamanın en önemli iki avantajı maliyeti ve analiz yapabilme kabiliyetidir.","Dijital pazarlama, geleneksel pazarlamaya göre daha düşük bütçelerle geniş kitlelere ulaşma imkanı sunar, özellikle küçük işletmeler için avantajlıdır.","Dijital platformlar üzerinden yapılan kampanyalar anlık olarak izlenebilir ve performansı ölçülebilir, böylece yatırılan bütçenin geri dönüşü net bir şekilde hesaplanabilir."]},"beginTime":502,"endTime":529,"href":"/video/preview/10951201024068501334?parent-reqid=1768664688634765-9290961464846483969-balancer-l7leveler-kubr-yp-sas-262-BAL&text=Marketer+Channel&t=502&ask_summarization=1"},{"index":7,"title":"Yapay Zeka ve Veri Analitiği","list":{"type":"unordered","items":["2024 yılında yapay zeka, dijital pazarlamada kişiselleştirilmiş deneyimler sunarak doğru hedef kitleye, doğru zamanda ve doğru içerikle ulaşmamızı kolaylaştırır.","Veri analitiği, pazarlama stratejilerinin performansını ölçerek kampanyaların sürekli optimize edilmesine ve daha verimli sonuçlar elde 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