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İnovasyonun ne olduğunu ve çeşitlerini açıklarken, aynı zamanda çeşitli inovasyon...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/916399/a1e161bf68e190ea0a83a5a373a3a9be/564x318_1","videoSrc":"https://video-preview.s3.yandex.net/Ua1FQwIAAAA.mp4","videoType":"video/mp4"},"target":"_self","position":"0","reqid":"1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL","summary":{"isFull":true,"fullTextUrl":"/video/result?ask_summarization=1&numdoc=1&noreask=1&nomisspell=1&parent-reqid=1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL&text=videoid:12175028931535668522","teaser":[{"list":{"type":"unordered","items":["Bu video, bir konuşmacının inovasyon kavramını ve çeşitlerini anlattığı eğitim içeriğidir.","Video, Oslo Kılavuzuna göre inovasyonun tanımıyla başlayıp, ürün, pazarlama, organizasyonel, süreç ve hizmet inovasyonlarını detaylı şekilde açıklamaktadır. Daha sonra yıkıcı inovasyon, radikal inovasyon, sürekli inovasyon ve kademeli inovasyon kavramları örneklerle anlatılmaktadır. Nokia ve iPhone örnekleri üzerinden markaların günü yakalayıp geleceğe hazırlanmasının önemi vurgulanmaktadır.","Videoda inovasyonun sadece geleceğe yönelik değil, mevcut pazarı da iyileştirmeye yönelik olabileceği belirtilmekte ve inovasyonun amacı farklılaşabilmek olduğu vurgulanmaktadır."]},"endTime":756,"title":"İnovasyon Türleri ve Örnekleri Eğitim Videosu","beginTime":0}],"fullResult":[{"index":0,"title":"İnovasyonun Tanımı ve Önemi","list":{"type":"unordered","items":["İnovasyon, değer katan yeniliklerdir ve günümüz iş dünyasında rekabetin artmasıyla birlikte önem kazanmıştır.","İnovasyon, Kaiser'e benzer şekilde, İkinci Dünya Savaşı'ndan sonra Japonya'da çıkan sürekli iyileştirme felsefesine dayanan bir kavramdır.","Oslo Kılavuzuna göre inovasyon, ürün, hizmet, süreç, iş modeli veya organizasyonel yapıda fark yaratacak şekilde ve değer katacak şekilde yapılan 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İnovasyonun sadece ürün üzerinde değil, hizmet, organizasyon ve pazarlama alanlarında da uygulanabileceği vurgulanır. Video, inovasyonun kalkınmanın ve gelişmenin anahtarı olduğunu belirterek sona erer."]},"endTime":131,"title":"İnovasyon ve Modern Dünya","beginTime":0}],"fullResult":[{"index":0,"title":"Yeniliklerin Tarihsel Önemi","list":{"type":"unordered","items":["İnsanlık geçmişten bugüne sürekli sorunlar yaşamış ve bunları çözmeye çalışmıştır.","Binlerce yıldır hayaller, deneyler, icatlar ve keşiflerle dolu bir yaşam sürdük.","Yenilikler sayesinde modern dünyanın şekillendiği ve tüm ihtiyaçlarımız en iyi haline geldi."]},"beginTime":4,"endTime":51,"href":"/video/preview/3087657020290443908?parent-reqid=1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL&text=Novayon&t=4&ask_summarization=1"},{"index":1,"title":"Modern Dönemin Değişimleri","list":{"type":"unordered","items":["1980'li yıllardan itibaren üretim teknikleri, tasarım şekilleri, iletişim ve ulaşım ağları hızla değişmeye başladı.","İnovasyon, bir olgunun, işleyişi, yöntemin veya durumun yenilenmesi ve 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inovasyondur."]},"beginTime":89,"endTime":122,"href":"/video/preview/3087657020290443908?parent-reqid=1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL&text=Novayon&t=89&ask_summarization=1"}],"linkTemplate":"/video/preview/3087657020290443908?parent-reqid=1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL&text=Novayon&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"Kısaca Anlatım: İnovasyon 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müşterinin ürünü satın alması ve kazanç sağlanması. Ardından toplam 13 farklı inovasyon örneği detaylı olarak inceleniyor. Bu örnekler arasında horlama azaltıcı burun içi ürün, silikonlu esnek musluk, şekilli omlet tavası, zincirsiz bisiklet, ergonomik süpürge ve katlanabilir tencere gibi günlük hayattan ürünler bulunmaktadır. Her örnek için inovasyonun avantajları ve dezavantajları da değerlendiriliyor."]},"endTime":386,"title":"İnovasyon Nedir ve Örnekleri","beginTime":0}],"fullResult":[{"index":0,"title":"İnovasyonun Tanımı ve Özellikleri","list":{"type":"unordered","items":["İnovasyon, yeni bir ürün veya mevcut üründe bir iyileştirme yaparak yenilik oluşturmak demektir.","İnovasyonun iki temel parametresi vardır: yenilik olması ve bu yenilik sayesinde müşterinin ürünü satın alması.","Yenilik, ergonomik veya görsel iyileştirmeler şeklinde多种形式表达这个总结，每个总结稍微展开一点。"]},"beginTime":0,"endTime":386,"href":"/video/preview/473227267468882811?parent-reqid=1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL&text=Novayon&t=0&ask_summarization=1"}],"linkTemplate":"/video/preview/473227267468882811?parent-reqid=1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL&text=Novayon&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"inovasyon nedir 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Olmak İçin Ne bekliyorsun!","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/3475339/d66b7edb1e81ecb5bf4abe05a93a8ace/564x318_1","videoSrc":"https://video-preview.s3.yandex.net/SHO0yQEAAAA.mp4","videoType":"video/mp4"},"target":"_self","position":"4","reqid":"1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL","summary":{"isFull":true,"fullTextUrl":"/video/result?ask_summarization=1&numdoc=1&noreask=1&nomisspell=1&parent-reqid=1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL&text=videoid:14374012393228712232","teaser":[{"list":{"type":"unordered","items":["Bu video, sokak röportaj formatında çekilmiş olup, farklı kişilerden \"inovasyon\" kelimesinin ne anlama geldiği sorusuna cevaplarını alıyor.","Videoda yer alan kişiler, \"inovasyon\" kelimesinin anlamını açıklamaya çalışıyorlar. Bazıları kelimenin Türkçe karşılığı olan \"yenilik\" veya \"icat\" olduğunu belirtirken, bazıları kelimenin anlamını tam olarak bilmediklerini, yabancı bir kelime olduğunu veya sanayi sektörüyle ilgili bir şey olabileceğini düşünüyor. Röportajda yer alan kişiler, kendi fikirlerini paylaşırken, kelimenin genel anlamının yeni şeylerin keşfedilmesi ve hayata geçirilmesi olduğunu tahmin ediyorlar."]},"endTime":1113,"title":"İnsanların \"Inovasyon\" Kelimesini Anlamaya Çalışması","beginTime":0}],"fullResult":[{"index":0,"title":"İnsanların \"Inovasyon\" Kelimesini Anlamaya Çalışması","list":{"type":"unordered","items":["Konuşmacılar \"inovasyon\" kelimesinin ne anlama geldiğini anlamaya çalışıyor.","Bazıları kelimenin \"yenilik\" veya \"icat\" anlamına geldiğini düşünüyor.","Bazıları kelimenin navigasyonla ilgili, haber kuruluşu veya expo gibi bir şey olabileceğini tahmin ediyor."]},"beginTime":38,"endTime":118,"href":"/video/preview/14374012393228712232?parent-reqid=1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL&text=Novayon&t=38&ask_summarization=1"},{"index":1,"title":"Farklı Yorumlar ve Tahminler","list":{"type":"unordered","items":["Bir kişi inovasyonun Latince \"yenilik\"ten gelen \"yenileme\" anlamına geldiğini söylüyor.","Bazıları inovasyonun sanayi sektörü ile ilgili, yeni şeylerin keşfedilmesi ve hayata adapte edilmesi olduğunu düşünüyor.","Son olarak inovasyonun fikir üretmek ve yenilemek anlamına geldiğini belirtiyorlar."]},"beginTime":118,"endTime":180,"href":"/video/preview/14374012393228712232?parent-reqid=1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL&text=Novayon&t=118&ask_summarization=1"}],"linkTemplate":"/video/preview/14374012393228712232?parent-reqid=1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL&text=Novayon&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"İnovasyon nedir? inovasyon 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Vadisi editörlerinin sizin için hazırladığı; iş ve sosyal yaşamda başarıya ulaşmanızda büyük fayda sağlayacak olan inovasyon ve inovasyonun türleri hakkındaki videoyu izleyebilirsiniz.","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/3069053/53fe11700abf0183f088492da1f31458/564x318_1","videoSrc":"https://video-preview.s3.yandex.net/OH3QLwEAAAA.mp4","videoType":"video/mp4"},"target":"_self","position":"6","reqid":"1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL","summary":{"isFull":true,"fullTextUrl":"/video/result?ask_summarization=1&numdoc=1&noreask=1&nomisspell=1&parent-reqid=1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL&text=videoid:1457028522580109138","teaser":[{"list":{"type":"unordered","items":["Bu video, Ataberk tarafından sunulan \"Cobwill\" serisinin bir bölümüdür. Sunucu, iş ve sosyal hayatınızda başarıya ulaşmanızı sağlayacak inovasyonları ve inovasyon türlerini anlatmaktadır.","Video, inovasyonun günümüz dünyasındaki önemini açıklayarak başlıyor ve ardından ürün, hizmet, pazarlama, organizasyonel inovasyon gibi temel inovasyon türlerini örneklerle açıklıyor. Daha sonra alçakgönüllü inovasyonlar, mavi okyanus inovasyonları, yıkıcı inovasyonlar ve açık inovasyon gibi farklı inovasyon türlerini ele alıyor. Video, inovasyonun iş hayatında ve günlük hayatta nasıl kullanılabileceğini vurgulayarak sonlanıyor."]},"endTime":472,"title":"İş ve Sosyal Hayat İçin İnovasyon Türleri","beginTime":0}],"fullResult":[{"index":0,"title":"İnovasyonun Önemi","list":{"type":"unordered","items":["Bu videoda iş ve sosyal hayatınızda başarıya ulaşmanızı sağlayacak inovasyon ve inovasyon türleri incelenecektir.","İnovasyon, sanayinin gelişmesi ve üretimin yaygınlaşmasıyla ortaya çıkmış, firmaların ürünlerini ışık hızıyla üretmesine rağmen pazarda birbirinin aynısı olan binlerce ürün olduğu için önem kazanmıştır.","İnovasyon sadece ürün üretirken farklılığa gitmekle sınırlı değil, ürünün üretiminden satışına kadarki yolculuğu her safhasında kendini gösterebilir."]},"beginTime":0,"endTime":78,"href":"/video/preview/1457028522580109138?parent-reqid=1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL&text=Novayon&t=0&ask_summarization=1"},{"index":1,"title":"Temel İnovasyon Türleri","list":{"type":"unordered","items":["Ürün inovasyonu, farklı, yeni ve özel bir ürün geliştirip pazara sunmaktır; yepyeni bir ürün üretmek zorunda değilsiniz, var olan bir ürünü farklılaştırırsanız da ürün inovasyonu yapmış olursunuz.","Hizmet inovasyonu, farklı ve yeni bir hizmet üretip müşterilere sunmaktır; yepyeni bir hizmet üretmek yerine var olan bir hizmeti geliştirip değiştirirseniz de hizmet inovasyonu yapmış olursunuz.","Pazarlama inovasyonu, ürün ve hizmetlerin daha çok ilgi çekmesi ve müşteri tarafından tercih edilmesi için yapılan farklılıkların genelidir; işletmenizde ürettiğiniz ürün veya hizmetin müşterilere nasıl sunulduğu ve pazarlandığı önemlidir."]},"beginTime":78,"endTime":191,"href":"/video/preview/1457028522580109138?parent-reqid=1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL&text=Novayon&t=78&ask_summarization=1"},{"index":2,"title":"Organizasyonel ve Diğer İnovasyon Türleri","list":{"type":"unordered","items":["Organizasyonel inovasyon, işletmelerin ürün ve hizmet geliştirme, müşteri ile buluşturma, satış ve başarıya ulaşma zincirinin aksaklık olmadan devam etmesi için işletmenin kendi içinde bir dinamiği olmasıdır.","Alçakgönüllü inovasyonlar, azla büyük işler ortaya koyabilmektir; hedef kitlenizin düşük gelirli ve alım gücü az insanlardan oluşması durumunda maliyeti düşük stratejiler geliştirerek alçakgönüllü bir inovasyon yapmış olursunuz.","Mavi okyanus inovasyonları, rekabetin olmadığı, önü açık ve bereketli pazar yerlerini kapamayı amaçlar; Torku markası, şeker pancarı kullanarak ve tarladan rafa stratejisiyle bu tür bir inovasyon örneğidir."]},"beginTime":191,"endTime":323,"href":"/video/preview/1457028522580109138?parent-reqid=1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL&text=Novayon&t=191&ask_summarization=1"},{"index":3,"title":"Yıkıcı ve Açık İnovasyon","list":{"type":"unordered","items":["Yıkıcı inovasyonlar, insanların ihtiyaçlarını ve çözülmesini beklediği problemleri nihayete erdirmek için yapılan inovasyonlardır; sorunlar bulunur, çözüm yolları tespit edilir ve engeller yok edilir.","Açık inovasyon, internetin yayılmasıyla tüm dünya bir nevi küresel bir köye dönüşmesiyle ortaya çıkmıştır; bilgiler hızla yayıldı ve herkes tarafından erişilmeye başladı.","Açık inovasyonun her aşamasında işbirliği vardır; şirketler dışarıdan inovasyon alırken dışarıya da proje ve patent vermeye başladı, böylece inovasyon kazançları adı altında bir gelir elde edilmeye başlandı."]},"beginTime":323,"endTime":400,"href":"/video/preview/1457028522580109138?parent-reqid=1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL&text=Novayon&t=323&ask_summarization=1"},{"index":4,"title":"İnovasyonun Önemi","list":{"type":"unordered","items":["Rakiplerinizden farklılaşmak istiyorsanız inovasyon bu yolda en büyük dostunuzdur; ne iş yapıyorsanız olun, inovasyonu işinize dahil ettiğinizde başarı da arkasından gelecektir.","İnovasyonu sadece iş hayatınızda değil gündelik hayatınızda da kullanarak birçok yeni başarıya imza atabilirsiniz."]},"beginTime":400,"endTime":450,"href":"/video/preview/1457028522580109138?parent-reqid=1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL&text=Novayon&t=400&ask_summarization=1"}],"linkTemplate":"/video/preview/1457028522580109138?parent-reqid=1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL&text=Novayon&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"İnovasyon Nedir? 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İnovasyonu podcast serimizin bu ilk bölümünde, her şeyin temelini atıyoruz: İnovasyon nedir? Sadece bir 'icat' mı, yoksa bir fikri değere dönüştüren o sihirli sürecin tamamı mı?","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/938858/fbc3de1c8b8fe44ed8f8d80d0dce0605/564x318_1"},"target":"_self","position":"7","reqid":"1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL","summary":{"fullTextUrl":"/int_search_summary?data=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DW1s7gBtBbqM","linkTemplate":"/video/preview/1791331781870387172?parent-reqid=1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL&text=Novayon&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"Bölüm 00 | Eşyaların İnovasyonu | İnovasyon Nedir?","related_orig_text":"Novayon","related_porno":false,"related_less_3m_off":true,"client":"d2d","no_cnt":1,"related_src":"serp","related":"{\"porno\":false,\"vfp\":1,\"orig_text\":\"Novayon\",\"url\":\"http:\\/\\/www.youtube.com\\/watch?v=W1s7gBtBbqM\",\"src\":\"serp\",\"rvb\":\"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_QMA9AntBwgE_gH4AAQJ-v79APr-AfkEA_8A8wD-_v8AAAD4-_0C_gAAAAMB-QXz_gEA_AP5_fsAAAAD8_71-gAAAPQD_Qf_AQAAAQb_9wIAAAATEQEK_wAAAAL9DQEAAAAA_vz-_QAAAADu8f4IAAAAACAALSM_3Ds4E0AJSE5QAipzEAAaYOsCACUP--HdBuIADxpNQNTa-hTq0esA-PkAxiM9DfgJz9zxCf9UDNgVrwAAABDk5-s5ACJeqgjgA-sDJcXf8A7lfxwHBwUGFO70qBLdDRj_J_DTIQCyztHnP-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-MEAAOBBAABwQQAAkEEAAPBBAAAgwQAA2MEAAPjBAACEwgAAwMAgADgTQAlIdVABKo8CEAAagAIAAGy-AADgPAAAsr4AAO6-AABMPgAAmL0AAHQ-AAA7vwAAZL4AAAw-AACaPgAAbL4AAGy-AACuPgAAMD0AAKC8AACgvAAAEL0AADQ-AACiPgAAfz8AAEC8AAAUPgAA2r4AAKg9AABMPgAAkr4AAOi9AAAUvgAAmD0AAIY-AACYPQAAXD4AABC9AABwvQAAO78AAKA8AAC-vgAADb8AAKA8AAAEPgAARL4AAJK-AABMvgAA6D0AAIq-AAAcPgAAA78AADA9AAAMvgAAND4AAKA8AACKPgAAiL0AALi9AAAcPgAANT8AACS-AAAPPwAA0j4AAFS-AABQPQAA2L0AABO_IAA4E0AJSHxQASqPAhABGoACAAC4PQAAwj4AAIi9AAABvwAAML0AAHC9AAAcPgAAPD4AAIA7AABUPgAAJD4AAKa-AAAEPgAA7r4AAMg9AAAwPQAAbD4AAAE_AACYPQAAmD0AADC9AACCPgAATD4AAHC9AAAwvQAAgj4AAPi9AACYPQAA2L0AAKq-AACAOwAABD4AADS-AAAsPgAAjr4AALi9AADoPQAAFD4AAGy-AACivgAAyD0AAJI-AADYvQAA2L0AAHA9AACKPgAAf78AAHA9AAAQPQAAQLwAAKC8AABAvAAAEL0AAGQ-AACAuwAA6D0AAEA8AAAcvgAAPL4AAIi9AACGvgAA9r4AABy-AABQPSAAOBNACUh8UAEwCTgBSgBgAGgA\"}","related_url":"http://www.youtube.com/watch?v=W1s7gBtBbqM","parent-reqid":"1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL","related_vfp":1,"relatedVideo":"yes"},"cwidth":1280,"cheight":720,"cratio":1.77777,"dups":["1791331781870387172"],"episode":0,"season":0,"isEmbedOnly":false,"greenHost":"YouTube","hasTranslation":true,"contentTypeId":null,"censored":false},"12385008608772589837":{"videoId":"12385008608772589837","docid":"34-7-7-ZE8E366E1A2008636","description":"I wanted you to hear and see the concept of Innovation, whose importance has been well understood in the last 30 years. I prepared this video by saying what are the innovation examples, which...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/1531407/7aaa07a4bcee4784e7afa635602ecac7/564x318_1","videoSrc":"https://video-preview.s3.yandex.net/AyMMIQIAAAA.mp4","videoType":"video/mp4"},"target":"_self","position":"8","reqid":"1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL","summary":{"isFull":true,"fullTextUrl":"/video/result?ask_summarization=1&numdoc=1&noreask=1&nomisspell=1&parent-reqid=1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL&text=videoid:12385008608772589837","teaser":[{"list":{"type":"unordered","items":["Bu video, bir öğretmen tarafından sunulan eğitim dersi formatında hazırlanmış olup, inovasyon kavramı ve türleri hakkında bilgi vermektedir.","Video, inovasyonun tanımı ve faydalarıyla başlayıp, tarihsel gelişimini ve günümüzdeki önemini açıklamaktadır. Ardından inovasyonun dört temel türü detaylı şekilde ele alınmaktadır: ürün/hizmet inovasyonu, pazarlama inovasyonu, organizasyon inovasyonu ve hizmet inovasyonu. Her bir inovasyon türü için güncel örnekler sunulmaktadır.","Öğretmen, inovasyonun sadece yeni bir ürün veya hizmet olmadığını, var olan ürünlerin sorunlarını çözerek daha iyi hale getirmenin de inovasyon olduğunu vurgulamaktadır. Ayrıca sosyal medya pazarlaması, Henry Ford'un seri üretim sistemi ve akuaponik tarım gibi güncel örnekler de paylaşılmaktadır."]},"endTime":681,"title":"İnovasyon Kavramı ve Türleri","beginTime":0}],"fullResult":[{"index":0,"title":"İnovasyon Kavramı","list":{"type":"unordered","items":["Bu videoda inovasyon kavramı ve örnekleri ele alınacak, hem eğlence hem öğrenme amaçlı bir ders tarzı sunulacak.","İnovasyon kelimesi Latince kökenli olup, Türk Dil Kurumu'nun belirttiği gibi \"yenilik\" veya \"yenileşim\" olarak da kullanılabilir.","İnovasyonun faydası, insanın konforunu sağlayıp hayatını kolaylaştıran yeni arayışları içerir ve tarihte tüm alanlarda (avcılık, beslenme, barınma, sağlık, ulaşım, savaş, toplum, sanayi, tarım) faydalı olmuştur."]},"beginTime":4,"endTime":67,"href":"/video/preview/12385008608772589837?parent-reqid=1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL&text=Novayon&t=4&ask_summarization=1"},{"index":1,"title":"İnovasyonun Gelişimi ve Önemi","list":{"type":"unordered","items":["İnovasyon kavramının popülerliği 1950 yılından sonra artmaya başlamış, akademik araştırmalar sayesinde günlük hayata, sanayiye ve tarıma entegre edilmiştir.","İnovasyon değer yaratır; bu değer maddi, manevi, sosyal veya psikolojik olabilir.","Yenilikçi yaklaşımlarla insanlık daha hızlı ilerler; yeniliğe değer veren toplumlar daha hızlı gelişir."]},"beginTime":67,"endTime":133,"href":"/video/preview/12385008608772589837?parent-reqid=1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL&text=Novayon&t=67&ask_summarization=1"},{"index":2,"title":"İnovasyon Örnekleri","list":{"type":"unordered","items":["İnovasyon örneği vermek için kıyaslama yapmak ve örneklerin geçmiş tarihini bilmek gerekir.","Ürün inovasyonu, var olan üründen daha ileride ve olumlu etkileri olan yeni ürünlerdir; zamanla bu yeni ürünler de eskimeye başlar.","Pandemi maskeleri örneğinde, standart maskelerin yerine kulak acıtma, düşme ve kopma sorunlarını çözen yeni maskeler geliştirilmiştir."]},"beginTime":133,"endTime":225,"href":"/video/preview/12385008608772589837?parent-reqid=1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL&text=Novayon&t=133&ask_summarization=1"},{"index":3,"title":"Ürün İnovasyonu ve Hizmet İnovasyonu","list":{"type":"unordered","items":["Sorunlar fırsat oluşturur; bir ürünün yarattığı sorun yeni ürünün ortaya çıkması için bir fırsattır.","Kablolu ve kablosuz kulaklıklar örneğinde her iki ürünün de avantajları ve dezavantajları vardır.","Hizmet inovasyonu, hizmet sunarken yapılmamış, denenmemiş bir şey yaparak insanların gözünde değer kazanmaktır."]},"beginTime":225,"endTime":345,"href":"/video/preview/12385008608772589837?parent-reqid=1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL&text=Novayon&t=225&ask_summarization=1"},{"index":4,"title":"Hizmet İnovasyonu Örneği","list":{"type":"unordered","items":["Hizmet inovasyonu, hizmet sunarken yapılmamış, denenmemiş bir şey yaparak insanların gözünde değer kazanmaktır.","Çocukluk döneminde marketten eve sipariş etmek kolay değildi, ancak internetin, telefonların ve yazılımların gelişmesiyle bu hizmet yaygınlaşmıştır.","Yemek sipariş hizmetleri 6-7 yıl önce Türkiye'de yeni yeni ortaya çıkmıştır."]},"beginTime":345,"endTime":389,"href":"/video/preview/12385008608772589837?parent-reqid=1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL&text=Novayon&t=345&ask_summarization=1"},{"index":5,"title":"Hizmet İnovasyonu","list":{"type":"unordered","items":["Hizmet inovasyonu, müşteri odaklı, insan odaklı ve çözüm odaklı yenilikçi yaklaşımlarla meydana gelir.","Hizmet inovasyonu her zaman internete bağlı değildir, örneğin iade garantisi gibi hizmetler de inovasyondur.","Markalar iade garantisi gibi hizmetleri sunarak müşteri kazanmayı amaçlar, bu da değer yaratma anlamına gelir."]},"beginTime":391,"endTime":443,"href":"/video/preview/12385008608772589837?parent-reqid=1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL&text=Novayon&t=391&ask_summarization=1"},{"index":6,"title":"Pazarlama İnovasyonu","list":{"type":"unordered","items":["Pazarlama inovasyonu, ürünü veya hizmeti nasıl pazarlayacağınızı, müşterileri nasıl tanıtacağınızı yeni yaklaşımlarla harmanlamaktır.","Sosyal medya pazarlaması son yıllarda yaygınlaşan bir pazarlama yöntemidir.","Sosyal medyada milyon takipçili kişiler markaların ürününü tanıtması, story atılması, indirim kodu verilmesi ve çekiliş yapılması gibi yöntemler yaygınlaşmıştır."]},"beginTime":443,"endTime":548,"href":"/video/preview/12385008608772589837?parent-reqid=1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL&text=Novayon&t=443&ask_summarization=1"},{"index":7,"title":"Organizasyon İnovasyonu","list":{"type":"unordered","items":["Organizasyon inovasyonu, ürünü, hizmeti, 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İnovasyon kavramı ortaokul seviyesinde örnekler ile anlatılmıştır. Kanalımıza abone olarak bize...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/1025591/f55fd0af5b36c784962aea8c2ced1fb7/564x318_1"},"target":"_self","position":"13","reqid":"1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL","summary":{"fullTextUrl":"/int_search_summary?data=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DGD_idcL0q_A","linkTemplate":"/video/preview/3560074461064900960?parent-reqid=1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL&text=Novayon&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"İnovasyon","related_orig_text":"Novayon","related_porno":false,"related_less_3m_off":true,"client":"d2d","no_cnt":1,"related_src":"serp","related":"{\"porno\":false,\"vfp\":1,\"orig_text\":\"Novayon\",\"url\":\"http:\\/\\/www.youtube.com\\/watch?v=GD_idcL0q_A\",\"src\":\"serp\",\"rvb\":\"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_CDw8aDz8Te4IEJAGABCsqiwEQARp4ge4F_AUB_wAFBQ8F-Qn8Av4I9v0J_f4ACf7_-P0C_wDz_fz8CQAAAO4JAAEAAAAAAQgC_vH-AQAOAgb8_AAAAAPy_vT5AAAADQH4Awn_AQEABgn4A_8AAA4JAQUAAAAA7hMFAgnz7gv2____AAAAAPPp9wUAAAAAIAAtaizPOzgTQAlITlACKnMQABpgCRAAROoP1-IY3vT5ATRItNvU5czW3_8KAQDtIDMHKBfe_8T5AEIS6iuwAAAAI_3Y8iAAF1y80Qv94tHx_MwNIwt_KhQeEQvvEcDNAM_9Et8Z3tUQAL3hGfUiwMgp4hEOIAAt8Q4vOzgTQAlIb1ACKq8GEAwaoAYAAGDCAAAYQgAAyMEAAGDBAABgwQAATMIAAPBBAACwQQAAkMEAADzCAABgQgAAaMIAAJDCAAAMwgAABMIAAPBBAADoQQAAgMIAAEDBAAC-QgAAokIAAMjBAAB8QgAAQMAAAIRCAABQwQAAEMIAABDCAADAQQAAfEIAAEDBAACIQgAAoMEAABTCAACuwgAAgMEAAIBAAABAQAAAaEIAAIA_AADAwAAAoEEAAIC_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_AACoQQAAcEEAAADBAACWwgAAKEIAAJBCAABkwgAA4MAAAMTCAACQwQAAEMIAAADCAAA8QgAAOEIAAADAAAC4wQAA0MEAAIjBAACgQAAA6MEAAIhBAAAoQgAAVEIAAITCAABgQQAAfEIAAKDAAABswgAAaMIAAAAAAACEQgAAsEEAAKTCAAA4QgAAUMEAAJDBAAAAwgAAuMIAABxCAAA8QgAAgEEAAAhCAACwQQAAtsIAALDBAACwwSAAOBNACUh1UAEqjwIQABqAAgAAlr4AAMg9AACyvgAApr4AAKg9AAAUvgAAMD0AAFO_AADGvgAAXD4AAJo-AAB8vgAARL4AADQ-AAA0vgAA2L0AANi9AACAOwAA5j4AANo-AAB_PwAAiL0AAFQ-AAC6vgAAdD4AAMg9AABsvgAA-L0AAPi9AABAPAAAjj4AAIC7AAD4PQAAmL0AADC9AADevgAAyL0AAOK-AADGvgAAED0AAEA8AABsvgAAyL0AAIa-AAAQvQAA4DwAAJi9AACgvAAABL4AAEA8AAAcvgAAor4AADw-AAAwvQAANL4AAEQ-AABRPwAAmL0AAHw-AAA0PgAA-L0AAMI-AADovQAAZL4gADgTQAlIfFABKo8CEAEagAIAADA9AAAUPgAAML0AADO_AABAPAAAqD0AAFQ-AAD4vQAA4DwAACw-AACYPQAANL4AAPg9AACGvgAADD4AABC9AADgPAAACz8AAIA7AACGPgAAmL0AAOg9AAAcPgAAmL0AABC9AAAEPgAAiL0AAJg9AAAcvgAABL4AAHA9AADoPQAAQLwAAFA9AAAEvgAADL4AANg9AAAMPgAAfL4AAOi9AAC4PQAAJD4AAOC8AAAQPQAAuL0AAIA7AAB_vwAAuD0AABw-AAA0PgAAMD0AAIi9AACAOwAAJD4AAKg9AAC4PQAAED0AAOi9AABQvQAAqL0AAOA8AACovQAAEL0AAIg9IAA4E0AJSHxQATAJOAFKAGAAaAA,\"}","related_url":"http://www.youtube.com/watch?v=GD_idcL0q_A","parent-reqid":"1769498346156020-12871845105837788778-balancer-l7leveler-kubr-yp-vla-104-BAL","related_vfp":1,"relatedVideo":"yes"},"cwidth":1280,"cheight":720,"cratio":1.77777,"dups":["3560074461064900960"],"episode":0,"season":0,"isEmbedOnly":false,"greenHost":"YouTube","hasTranslation":true,"contentTypeId":null,"censored":false},"7744570794268741292":{"videoId":"7744570794268741292","docid":"34-3-14-ZEBE315A1A26D7DC3","description":"🚀 Pencere Programı’ndan Yeni Yayın! 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İnovasyonun sadece yeni fikirler üretmekle değil, mevcut fikirlerin geliştirilmesi ve uygulanması olduğunu açıklar. Saç kurutma makinesi örneği üzerinden inovasyonun nasıl gerçekleştiği gösterilir ve inovasyon sürecinin sadece fikir aşamasına değil, teknik çalışmalara da ihtiyaç duyduğu vurgulanır."]},"endTime":178,"title":"İnovasyon Kavramı ve Önemi","beginTime":0}],"fullResult":[{"index":0,"title":"İnovasyonun Tanımı ve Önemi","list":{"type":"unordered","items":["İnovasyon, yenileşme fikri üzerine kurulmuş geniş bir kavramdır ve ürünlerin, süreçlerin veya hizmetlerin yeniden yorumlanması anlamına gelir.","Kurumlar, şirketler ve bireyler daha iyiye ulaşabilmek için inovasyona ihtiyaç duyarlar; bireyler kalabalıklardan sıyrılırken, kurumlar verimli süreçlere kavuşur ve şirketler satışlarını artırır.","İnovasyon genellikle yepyeni fikirler veya daha önce yapılmamış şeylerin yapılması olarak düşünülür, ancak özünde bir icat değil, yenileyerek geliştirmek ve bir fikre değer 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Konuşmacı, konuyu detaylı bir şekilde açıklamakta ve çeşitli örneklerle desteklemektedir.","Video, inovasyonun tanımı ve önemi ile başlayıp, inovatif düşünce kavramını açıklamaktadır. Ardından inovasyon sürecinin aşamaları (fikir yaratma, fikir seçme, fikir geliştirme ve uygulama, fikir yayma) karikatür ve çizimlerle anlatılmaktadır. Son bölümde ise bomba dedektörü yüzük, parmak izi güvenlikli hap kutusu, pençelere sahip drone, otomatik sıcaklık kontrollü akıllı mont, akıllı lamba, tuz tanesi büyüklüğünde şırınga ile enjekte edilebilen kamera, duyguları okuyabilen teknoloji, sakızla kanser tedavisi gibi çeşitli teknolojik inovasyon örnekleri sunulmaktadır."]},"endTime":952,"title":"İnovasyon ve İnovatif Düşünce Dersi","beginTime":0}],"fullResult":[{"index":0,"title":"İnovasyonun Tanımı ve Önemi","list":{"type":"unordered","items":["İnovasyon, yeni veya iyileştirilmiş ürün, hizmet veya üretim yöntemi geliştirmek ve ticari gelir elde edecek hale getirmek için yürütülen tüm süreçleri kapsar.","İnovasyon sürekliliği olan bir faaliyettir ve bilimdeki önemi, ekonomideki gelişmelerin en fazla dikkat çektiği noktaları oluşturur.","İnovasyon ulusal veya uluslararası rekabet gücünü arttırır, yaşam kalitesini yükseltir ve gelişmiş ülkelerin ekonomik büyümelerinin temelinde yer 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