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En Nitelikli Online Fintech Konferansına Davetlisiniz! 11. yılımızda yeni bir etkinlikte birlikteyiz. Alanında uzman, birbirinden değerli konuşmacıları dinleyeceğimiz DigitalTalks...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/2416506/fa6bc4508ad7bc2f136e3854f8a55d0a/564x318_1","videoSrc":"https://video-preview.s3.yandex.net/XDNBRQIAAAA.mp4","videoType":"video/mp4"},"target":"_self","position":"10","reqid":"1769044305001154-4798507134939426331-balancer-l7leveler-kubr-yp-klg-154-BAL","summary":{"isFull":true,"fullTextUrl":"/video/result?ask_summarization=1&numdoc=1&noreask=1&nomisspell=1&parent-reqid=1769044305001154-4798507134939426331-balancer-l7leveler-kubr-yp-klg-154-BAL&text=videoid:11746056973642814732","teaser":[{"list":{"type":"unordered","items":["Bu video, Digital Tox Fintech Konferansı'nın ilk gününde gerçekleşen bir röportaj serisidir. Röportajı yapan Ozan, konuk olarak Paycell Genel Müdürü Serhat Dolaz, TÖDEP Başkan Yardımcısı Ufuk Başkan ve TÖDEB Yönetim Kurulu Başkanı Ufuk Bilge Tekin ile görüşme yapmaktadır.","Röportajlar, dijitalleşen cüzdanlar, mobil ödeme sistemleri ve müşteri deneyimi konularında odaklanmaktadır. İlk bölümde Serhat Dolaz, Paycell'in 2023-2024'teki yeniliklerini anlatırken, devam eden bölümlerde TÖDEP ve TÖDEB'in eğitim projeleri, sektörde insan kazandırma çalışmaları ve 2024 yılı için planları ele alınmaktadır.","Röportajlarda Türk Fintech ekosistemi, farklı endüstrilerden bu alana giren oyuncular, rekabet durumu ve Türkcell grubu içindeki Paycell, finansman şirketi ve sigorta sektöründeki sinerjiler detaylı olarak tartışılmaktadır. Ayrıca TÖDEB'in yedi çalışma komitesi, on çalışma grubu ve 150-200 civarında gönüllü uzmanın katıldığı projeleri, eğitim faaliyetleri, yurtiçi ve yurtdışı etkinlikler ve regülasyonla ilgili çalışmaları hakkında bilgiler verilmektedir."]},"endTime":3335,"title":"Digital Tox Fintech Konferansı: Fintech Sektöründeki Gelişmeler ve Müşteri Deneyimi","beginTime":0}],"fullResult":[{"index":0,"title":"Digital Tox Fintech Konferansı ve Peycell Genel Müdürü Serhat Dolaz'ın Katılımı","list":{"type":"unordered","items":["Digital Tox Fintech Konferansı'nın 2024 yılının ilk gününde iki farklı değerli konuk ağırlanacak.","Serhat Dolaz, Peycell'in genel müdürü olarak \"Dijitalleşen Cüzdanlar ve Müşteri Deneyimi\" başlığıyla konuştuk.","Serhat, ilk kez konferansa katılmış ve davet edildiğinden dolayı teşekkür 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(resilience)."]},"beginTime":222,"endTime":499,"href":"/video/preview/6857816450452287070?parent-reqid=1769044305001154-4798507134939426331-balancer-l7leveler-kubr-yp-klg-154-BAL&text=DigitalTalks&t=222&ask_summarization=1"},{"index":2,"title":"Sigorta Sektörünün Dönüşümü","list":{"type":"unordered","items":["Sigorta sektörünün algısını dönüştürmeye çalıştıklarını, en son teknolojilerin kullanıldığı InsurTech kavramının olduğu ve hiyerarşiden kopuk olarak hareket eden organizasyonel yapılar olduğunu vurguluyor.","Otonom takımlarla çalıştıklarını ve çalışanların karar mekanizmalarında hiyerarşiden kopuk bir şekilde yer alabileceklerini iyi anlatmak istediklerini belirtiyor.","İşveren markasını güçlendirmek için ajandasının başında bu konunun yer aldığını ifade ediyor."]},"beginTime":499,"endTime":586,"href":"/video/preview/6857816450452287070?parent-reqid=1769044305001154-4798507134939426331-balancer-l7leveler-kubr-yp-klg-154-BAL&text=DigitalTalks&t=499&ask_summarization=1"},{"index":3,"title":"Miray Tanışkan'ın Ajandası","list":{"type":"unordered","items":["Miray Tanışkan, COVID-19 sonrası ve start-up'ların yaygınlaşmasıyla birlikte yetenek gücü yarışının arttığını belirtiyor.","İstifa oranlarının %10'lardan %20-30'a katlandığını ve insanların yeni anlamlar aramaya başladığını vurguluyor."]},"beginTime":586,"endTime":631,"href":"/video/preview/6857816450452287070?parent-reqid=1769044305001154-4798507134939426331-balancer-l7leveler-kubr-yp-klg-154-BAL&text=DigitalTalks&t=586&ask_summarization=1"},{"index":4,"title":"Çalışanların İhtiyaçları ve İnsan Kaynakları Stratejisi","list":{"type":"unordered","items":["Genç çalışanlar organizasyonda değerli hissetmek, gelişmek, öğrenmek ve sınırlarını zorlamak istiyorlar.","Yöneticilerin bir yetenek katalisti olması ve çalışanlarla yakınlık kurmak kritik öneme sahip.","İşten ayrılan ve sonra geri dönen çalışanların oranını takip etmek ve bu durumu performans kriteri olarak değerlendirmek planlanıyor."]},"beginTime":632,"endTime":716,"href":"/video/preview/6857816450452287070?parent-reqid=1769044305001154-4798507134939426331-balancer-l7leveler-kubr-yp-klg-154-BAL&text=DigitalTalks&t=632&ask_summarization=1"},{"index":5,"title":"Uzaktan Çalışma ve Şirket Kültürü","list":{"type":"unordered","items":["Şirket 2020 Şubat'ından beri üç sene boyunca uzaktan çalışmayı sürdürmüş olup, bu dönemde başlamış çalışanların oranı yaklaşık %30 civarında.","Uzaktan çalışma ortamında şirket kültürü ve ortak değerleri nasıl yaşatmak sorunu ele alınıyor.","Hibrit çalışma düzenini etkin kullanmak, doğru dengeyi yakalamak ve çalışanları dahil hissettirmek önemli konular."]},"beginTime":716,"endTime":940,"href":"/video/preview/6857816450452287070?parent-reqid=1769044305001154-4798507134939426331-balancer-l7leveler-kubr-yp-klg-154-BAL&text=DigitalTalks&t=716&ask_summarization=1"},{"index":6,"title":"Deprem Sonrası İş Hayatı ve Motivasyon","list":{"type":"unordered","items":["Deprem sonrası çalışanların motivasyonunu ayakta tutmak için şirketlerin liderlik ekiplerinin ve İnsan Kaynakları ekibinin rolü vurgulanıyor.","Deprem sonrası kriz ekibi kurulup, günlük toplantılar yapılarak aksiyonlar alınmış.","Çalışanların bölgeye gitme istekleri durumunda işlerini dert etmeyeceklerini belirten şeffaf bir iletişim kurulmuş."]},"beginTime":940,"endTime":1254,"href":"/video/preview/6857816450452287070?parent-reqid=1769044305001154-4798507134939426331-balancer-l7leveler-kubr-yp-klg-154-BAL&text=DigitalTalks&t=940&ask_summarization=1"},{"index":7,"title":"Deprem Sonrası Destek Stratejileri","list":{"type":"unordered","items":["Çalışanların deprem bölgesine yardım etmek için zaman ve kaynak ihtiyaçları için yöneticilerle konuşmaları sağlanmış.","Markaların deprem bölgesine nasıl katkıda bulunacakları planları paylaşılacak.","Liderlerin, finansal sorumlulukları ötesinde tüm kaynakların deprem bölgesine aktarılacağını belirtmesi çalışanların motivasyonunu artırmış."]},"beginTime":1254,"endTime":1327,"href":"/video/preview/6857816450452287070?parent-reqid=1769044305001154-4798507134939426331-balancer-l7leveler-kubr-yp-klg-154-BAL&text=DigitalTalks&t=1254&ask_summarization=1"},{"index":8,"title":"İstanbul'un Dışına Taşınma Talepleri","list":{"type":"unordered","items":["İstanbul'un dışına taşınma talepleri forumlarda sıkça sorulmuştur.","Şirket zaten büyük esneklik tanıyarak, çalışanlarının başka şehirlerde oturmasına ve gerekirse İstanbul'a gelmesine izin vermektedir.","Kültürü korumak için birliktelik ve duygudaşlık kritik olduğu için tamamen başka bir şehirde olmak yerine mevcut sistemle devam edilmektedir."]},"beginTime":1373,"endTime":1482,"href":"/video/preview/6857816450452287070?parent-reqid=1769044305001154-4798507134939426331-balancer-l7leveler-kubr-yp-klg-154-BAL&text=DigitalTalks&t=1373&ask_summarization=1"},{"index":9,"title":"Deprem Durumunda Sigorta Sektörünün Rolü","list":{"type":"unordered","items":["Sigorta sektörü, felaketlerde önemli bir rol oynamaktadır.","Şirket, deprem esnasında önce çalışanların ve acentelerin güvenliği için harekete geçmiştir.","Sabancı grubuna bağlı olmanın avantajı sayesinde lojistik ve enerji yerleşkesiyle hızlı hareket edilebilmiştir."]},"beginTime":1482,"endTime":1548,"href":"/video/preview/6857816450452287070?parent-reqid=1769044305001154-4798507134939426331-balancer-l7leveler-kubr-yp-klg-154-BAL&text=DigitalTalks&t=1482&ask_summarization=1"},{"index":10,"title":"Çalışanların Desteklenmesi","list":{"type":"unordered","items":["İlk iki gün mazlumların ihtiyaçlarının altına odaklanılmış, çalışanların ve ailelerinin barınma, beslenme ve sağlık ihtiyaçları karşılanmıştır.","Çalışanların yapmak istediği yardımlarla ilgili organizasyonlar kendi içinde ve Sabancı grubunun gücüyle gerçekleştirilmiştir.","Çalışanlara özel koliler yapılarak ihtiyaç duydukları mallar tahsis edilmiştir."]},"beginTime":1548,"endTime":1626,"href":"/video/preview/6857816450452287070?parent-reqid=1769044305001154-4798507134939426331-balancer-l7leveler-kubr-yp-klg-154-BAL&text=DigitalTalks&t=1548&ask_summarization=1"},{"index":11,"title":"Psikolojik Destek ve Yönetim","list":{"type":"unordered","items":["Bir noktadan sonra çalışanların psikolojisini yönetme ihtiyacı doğmuştur.","\"Senin neyin\" uygulaması başlatılarak merkezden yönetim ekibi, oradaki 106 çalışanla peer ilişkisi kurulmuştur.","Her çalışanın duymak, dinlemek ve ağlayacakları bir kişiye sahip olması için eğitimler verilmiştir."]},"beginTime":1626,"endTime":1652,"href":"/video/preview/6857816450452287070?parent-reqid=1769044305001154-4798507134939426331-balancer-l7leveler-kubr-yp-klg-154-BAL&text=DigitalTalks&t=1626&ask_summarization=1"},{"index":12,"title":"İstanbul Deprem Senaryosu ve Hazırlık","list":{"type":"unordered","items":["Olası Marmara depreminde 2000'e yakın çalışan ve 8000'e yakın aileyi etkileyecek potansiyel vardır.","Sigorta şirketlerinin riski yönetmesi gerektiğinden deprem senaryoları göz önünde bulundurulmuştur.","Şirket, tek merkezli olmaktan çıkıp İstanbul, Ankara ve İzmir'de üç merkezli bir şirket olma kararı almıştır."]},"beginTime":1652,"endTime":1772,"href":"/video/preview/6857816450452287070?parent-reqid=1769044305001154-4798507134939426331-balancer-l7leveler-kubr-yp-klg-154-BAL&text=DigitalTalks&t=1652&ask_summarization=1"},{"index":13,"title":"Deprem sonrası şirket stratejisi","list":{"type":"unordered","items":["Şirket, depreme göre daha az etkileneceği için teknoloji üssünü Ankara'ya taşımayı planlıyor ve birçok çalışanı Ankara'ya göreve almayı hedefliyor.","Tek merkezli şirketin üç merkezli şirkete dönüşmesi konusunda netleştiler ve departmanların belirli oranlarda merkezlerde bulunmasını sağlayacaklar.","Olası deprem anında herkese bir B planı verilerek, örneğin İstanbul'da para gönderme sorumluluğunu Ankara'daki insan kaynaklarına devretme gibi yedek roller tanımlanıyor."]},"beginTime":1778,"endTime":1852,"href":"/video/preview/6857816450452287070?parent-reqid=1769044305001154-4798507134939426331-balancer-l7leveler-kubr-yp-klg-154-BAL&text=DigitalTalks&t=1778&ask_summarization=1"},{"index":14,"title":"Sigortacılık sektörünün deprem sonrası yaklaşımı","list":{"type":"unordered","items":["Sigortacılık sektörü, ekonomik krizlerde ve doğal afetlerde çalışanların iş anlayışını güçlendirmeye çalışıyor.","Deprem, sigorta sektörüne finansal olarak olumsuz etki etse de, çalışanlar müşterilerin en kötü durumlarından biriyle karşı karşıya kaldıklarında hemen yanlarında olduklarını gösterdiler.","Şirket, deprem bölgesine bireysel ve kurumsal olarak farklı yardımlar sağlayarak çalışanlarına işlerinin deprem bölgesi için yapabilecekleri en iyi şey olduğunu gösterdiler."]},"beginTime":1852,"endTime":2090,"href":"/video/preview/6857816450452287070?parent-reqid=1769044305001154-4798507134939426331-balancer-l7leveler-kubr-yp-klg-154-BAL&text=DigitalTalks&t=1852&ask_summarization=1"},{"index":15,"title":"Unilever'in çalışma modeli","list":{"type":"unordered","items":["Unilever, pandemi sonrası ofis dışından çalışma deneyiminden sonra ofis tasarımını yeniledi ve çalışanların ihtiyaçlarına göre yeni bir çalışma deneyimi tasarladı.","Çalışanlar arasında yapılan anket sonucunda %40'ı bir gün, %33'ü iki gün ofise gelmek istediğini belirtti ve gelecekleri kendi karar vermeyi tercih ettiler.","Şirket, ekibe tam güven göstererek ofisi \"you house\" olarak adlandırıp, çalışanları çekim merkezi haline getirdi ve hiyerarşi, direktör koltukları ve yönetim odaları olmadan cinsiyetsiz bir çalışma ortamı oluşturdu."]},"beginTime":2090,"endTime":2294,"href":"/video/preview/6857816450452287070?parent-reqid=1769044305001154-4798507134939426331-balancer-l7leveler-kubr-yp-klg-154-BAL&text=DigitalTalks&t=2090&ask_summarization=1"},{"index":16,"title":"Ofis tasarımının etkileri","list":{"type":"unordered","items":["Yeni ofis tasarımının sonucunda katılım oranı yükseldi ve özellikle salı, çarşamba ve perşembe günleri ofiste yoğunluk oluştu.","Daha önce problematik olan yemek ve park alanları, yeni tasarımla keyif noktaları haline geldi.","Ünilever'in dünya başkanı ziyaretinde, esnek çalışma ortamında çalışanların kendilerini ifade etme ve güvende hissetme özgürlüğüne sahip olmalarının performansın doğal bir sonucu olduğunu belirtti."]},"beginTime":2294,"endTime":2406,"href":"/video/preview/6857816450452287070?parent-reqid=1769044305001154-4798507134939426331-balancer-l7leveler-kubr-yp-klg-154-BAL&text=DigitalTalks&t=2294&ask_summarization=1"},{"index":17,"title":"Ofis Tasarımı ve Çalışma Yaklaşımı","list":{"type":"unordered","items":["Zorlamama kuralı geçerli olup, toplantılar için gelebilenlerle ofiste buluşulurken, gelemeyenler dahiliye bağlantısıyla katılım sağlayabilir.","Ofis tasarımı gözle görülür şekilde değiştirilmiş, hiyerarşi olmayan, tamamen açık bir ortam oluşturulmuştur.","Ofislerde buluşma noktaları ve kafe alanları kurulmuş, çalışanlar hafta sonu bile buluşma noktası olarak kullanabilmektedir."]},"beginTime":2412,"endTime":2557,"href":"/video/preview/6857816450452287070?parent-reqid=1769044305001154-4798507134939426331-balancer-l7leveler-kubr-yp-klg-154-BAL&text=DigitalTalks&t=2412&ask_summarization=1"},{"index":18,"title":"Esnek Çalışma Süreci","list":{"type":"unordered","items":["Esnek çalışma saatleri, esnek günler ve uzaktan çalışma 7-8 yıldır Unilever'da uygulanmaktadır.","Ofiste daha çok buluşma alanları, koltuklar ve tek kişilik çalışma alanları bulunmakta, çalışanların sosyal ilişkilerini güçlendirmeye yönelik bir yaklaşım benimsenmiştir.","Yeni başlayanların ofise daha sık gelmesi istenirken, deneyimli çalışanlar 3-4 ay gelmeyebilir ve Mayıs-Ekim arası İstanbul dışında çalışabilirler."]},"beginTime":2557,"endTime":2739,"href":"/video/preview/6857816450452287070?parent-reqid=1769044305001154-4798507134939426331-balancer-l7leveler-kubr-yp-klg-154-BAL&text=DigitalTalks&t=2557&ask_summarization=1"},{"index":19,"title":"Toplantı ve Eğitim Yaklaşımı","list":{"type":"unordered","items":["Statü güncelleme ve bilgilendirme toplantıları online yapılabilirken, beyin fırtınası toplantıları mutlaka yan yana yapılması gerektiği belirlenmiştir.","Sistem kullanım ve excel eğitimleri online yapılabildiği gibi, liderlik ve satış eğitimleri yüz yüze yapılması tercih edilmektedir.","Çalışan deneyimini artırmak için uygun dijital işbirliği araçları seçilip kullanılmaktadır."]},"beginTime":2739,"endTime":2981,"href":"/video/preview/6857816450452287070?parent-reqid=1769044305001154-4798507134939426331-balancer-l7leveler-kubr-yp-klg-154-BAL&text=DigitalTalks&t=2739&ask_summarization=1"},{"index":20,"title":"Fabrika Çalışanları ve Yetenek Geliştirme","list":{"type":"unordered","items":["Unilever'de sadece ofis çalışanları değil, fabrikalarda çalışan ustalar ve teknisyenler de bulunmaktadır.","Yapay zeka ve otomasyon gelişimiyle birlikte çalışanların çeviklik, merak ve öğrenme arzusu gibi yeteneklerinin geliştirilmesi önem taşımaktadır."]},"beginTime":2981,"endTime":3045,"href":"/video/preview/6857816450452287070?parent-reqid=1769044305001154-4798507134939426331-balancer-l7leveler-kubr-yp-klg-154-BAL&text=DigitalTalks&t=2981&ask_summarization=1"},{"index":21,"title":"Geleceğe Hazırlık ve Sorumluluk","list":{"type":"unordered","items":["Geleceğe hazırlık için yeni yetkinlikler geliştirmek ve inovasyon süreçlerine odaklanmak önemlidir.","Kişisel gelişim planı oluşturmak, güçlü yönleri ve gelişim alanlarını bilmek ve sorumluluk almak kritiktir.","Yöneticiler, çalışanların gelişimine destek olmalı ve şirketler de bu süreçte en iyi içerikleri sağlamalıdır."]},"beginTime":3050,"endTime":3161,"href":"/video/preview/6857816450452287070?parent-reqid=1769044305001154-4798507134939426331-balancer-l7leveler-kubr-yp-klg-154-BAL&text=DigitalTalks&t=3050&ask_summarization=1"},{"index":22,"title":"Dijital Dönüşüm ve Yetenek Gaps","list":{"type":"unordered","items":["Dijital dönüşüm sadece teknolojiyi uygulamak değil, çalışanların bunu işlerinde kullanabilmesi önemlidir.","AK Sigorta örneğinde, robotlar ile 116 farklı sigorta işlemini otomatikleştirmiş ve yılda 370 bin saat tasarruf sağlamıştır.","İşgücü planlamasında beş yıllık perspektifle yetkinlik ihtiyaçlarını belirleyerek eğitim programları oluşturmak önemlidir."]},"beginTime":3161,"endTime":3447,"href":"/video/preview/6857816450452287070?parent-reqid=1769044305001154-4798507134939426331-balancer-l7leveler-kubr-yp-klg-154-BAL&text=DigitalTalks&t=3161&ask_summarization=1"},{"index":23,"title":"Dijital Yetenekler ve İş Dünyası","list":{"type":"unordered","items":["Dijital yetenekler bulmak ve tutmak en zor olan yeteneklerdir, çünkü bu alanın tamamen odaklı üniversite bölümleri henüz yeterli değildir.","Dijital yetenekler çevik çalışma yapılarını tercih eder ve eski usul çalışmak istemezler.","Türkiye'de yetenek daralması yaşanmakta, özellikle dijital teknolojileri kullanan rollerde ve beyin göçü nedeniyle."]},"beginTime":3447,"endTime":3675,"href":"/video/preview/6857816450452287070?parent-reqid=1769044305001154-4798507134939426331-balancer-l7leveler-kubr-yp-klg-154-BAL&text=DigitalTalks&t=3447&ask_summarization=1"},{"index":24,"title":"Çalışan Deneyimi ve Gelecek","list":{"type":"unordered","items":["Önemli bir yetenek daralması yaşanmakta, bu nedenle şirketlerin çalışan deneyimi sunmaları gerekmektedir.","Teknoloji şirketlerindeki bazı ihtiyaçların azalması, teknolojik yatırımlar sonucu olmuştur.","Çalışanlar artık taşınmadan dünyanın her yerinden çalışabilmektedir."]},"beginTime":3675,"endTime":3685,"href":"/video/preview/6857816450452287070?parent-reqid=1769044305001154-4798507134939426331-balancer-l7leveler-kubr-yp-klg-154-BAL&text=DigitalTalks&t=3675&ask_summarization=1"},{"index":25,"title":"İş Dünyasında Değişim ve Gelecek","list":{"type":"unordered","items":["Son bir yılda alınan içerideki önlemler, ücret paketleri ve çalışma düzenlemeleri sayesinde çalışanların daha mutlu olabilecekleri bir ortam oluşturulmuştur.","Pazardaki değişimlerle birlikte, artık yetenekleri bulmakta zorlanmak yerine farklı becerilere sahip modellere yönelmek gerekebilir.","İnsan kaynakları kavramının değişmesi ve farklı becerilerin iş dünyasına dahil edilmesi, iş liderlerinin yetkinlik ve anlayış değişimi gerektiren bir süreç 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