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Şirketlerin dönüşüm stratejilerini, dijital dönüşümde dikkate alınması gereken konuları...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/214033/dcbea3d2bebb4c97fdbf305508f25657/564x318_1","videoSrc":"https://video-preview.s3.yandex.net/V8J1AAIAAAA.mp4","videoType":"video/mp4"},"target":"_self","position":"7","reqid":"1770040537900292-12602548596871170193-balancer-l7leveler-kubr-yp-sas-146-BAL","summary":{"isFull":true,"fullTextUrl":"/video/result?ask_summarization=1&numdoc=1&noreask=1&nomisspell=1&parent-reqid=1770040537900292-12602548596871170193-balancer-l7leveler-kubr-yp-sas-146-BAL&text=videoid:13236263695283828508","teaser":[{"list":{"type":"unordered","items":["\"İşin Yeni Dünyası\" programında sunucu Serdar, Digitopya'nın kurucu ortağı ve CEO'su Halil Aksu ile dijital dönüşüm konusunu ele almaktadır.","Röportajda dijital dönüşümün tarihsel gelişimi, pandemi dönemindeki hızlanması ve şirketlerin dijital olgunluk kavramı detaylı olarak incelenmektedir. Halil Aksu, şirketlerin dijital dönüşüm sürecinde altı boyutta (müşteri, operasyon, insan ve kültür, yönetişim, inovasyon ve teknoloji) değerlendirildiğini ve Türkiye'nin dijital olgunluk ortalamasının beşli skalada 2,80 olduğunu belirtmektedir.","Röportajda ayrıca başarılı şirketlerin vizyonunu net belirlemesi, yetenekli gençleri çekmesi, kültür dönüşümüne açık fikirli yaklaşması ve çevik yöntemlerle çalışması gerektiği vurgulanmaktadır. Digitopya'nın yapay zekalı bir yazılım kullanarak danışmanlık sürecini dijitalleştirdiği ve metaverse ile sürdürülebilirlik konularında da olgunluk ölçümü hizmetleri sunduğu da anlatılmaktadır."]},"endTime":1923,"title":"Dijital Dönüşüm ve Şirket Olgunluğu Ölçümü Röportajı","beginTime":0}],"fullResult":[{"index":0,"title":"Dijital Dönüşümün Önemi","list":{"type":"unordered","items":["Program, iş dünyasındaki yeni yaklaşımları ve trendleri konu alan \"İşin Yeni Dünyası\" adlı bölümünde devam etmektedir.","Dijitopya'nın kurucu ortağı ve CEO'su Halil Aksu, dijital dönüşüm konusunda konuşmacı olarak davet edilmiştir.","Dijital dönüşüm, 1958'de silikon vadi tarafından icat edilen yarıiletken sayesinde dünyayı değiştirmiştir."]},"beginTime":7,"endTime":106,"href":"/video/preview/13236263695283828508?parent-reqid=1770040537900292-12602548596871170193-balancer-l7leveler-kubr-yp-sas-146-BAL&text=Digitopia&t=7&ask_summarization=1"},{"index":1,"title":"Dijital Dönüşümün Gelişimi","list":{"type":"unordered","items":["Mur Yasası'na göre 1965'ten 2015'e kadar 50 yıl boyunca her iki yılda bir bilgisayarların işlem gücü ikiye katlanmıştır.","Günümüzdeki cep telefonlarının işlem gücü, Apollo programındaki bilişim kapasitesinden daha yüksektir.","Mark Andresson 2011 yılında \"Yazılım dünyayı yiyor\" sözünü söylemiştir."]},"beginTime":106,"endTime":157,"href":"/video/preview/13236263695283828508?parent-reqid=1770040537900292-12602548596871170193-balancer-l7leveler-kubr-yp-sas-146-BAL&text=Digitopia&t=106&ask_summarization=1"},{"index":2,"title":"Dijital Dönüşümün Yaşamı Değiştirmesi","list":{"type":"unordered","items":["Pandemi öncesi bile toplantılar dijital ortamda yapılabileceğini düşünmek zordu, ancak teknoloji bu şekilde değiştirmiştir.","Çipler küçülerek ve IoT (Nesnelerin İnterneti) ile her şey internete bağlanacak, ürettiğimiz verilerle her şey akıllı hale gelecektir.","Dijital sayesinde hassas işlemler yapılabilmekte ve müşterilere yeni katma değerler sunulabilmektedir."]},"beginTime":157,"endTime":260,"href":"/video/preview/13236263695283828508?parent-reqid=1770040537900292-12602548596871170193-balancer-l7leveler-kubr-yp-sas-146-BAL&text=Digitopia&t=157&ask_summarization=1"},{"index":3,"title":"Pandeminin Dijital Dönüşüme Etkisi","list":{"type":"unordered","items":["Pandemi döneminde kurumsal dünyada ve organizasyonlarda beş-on yılda alınacak yol altı ayda alındı.","Küçücük bir virüs, dijital dönüşüm sürecinde en büyük katalizör etkisini göstermiştir.","Pandemi, ölüm ve hastalık sayısının yanı sıra yaklaşık 20 trilyon dolara mal olmuştur."]},"beginTime":260,"endTime":334,"href":"/video/preview/13236263695283828508?parent-reqid=1770040537900292-12602548596871170193-balancer-l7leveler-kubr-yp-sas-146-BAL&text=Digitopia&t=260&ask_summarization=1"},{"index":4,"title":"Dijital Dönüşümün Yaşam Alanlarını Etkisi","list":{"type":"unordered","items":["Pandemi döneminde Zoom gibi tele-konferans platformları ilkokul öğrencilerinden 75 yaşındaki kişilerin bile kullanmasıyla yaygınlaşmıştır.","Şirketler, tele-konferans platformu seçimi için genellikle bir yıl süren kararları bir haftada vermek zorunda kalmıştır.","E-ticaret rakamları 2020'de %70, 2021'de %69 artarak toplam ticaretin %20'sini oluşturmuştur."]},"beginTime":334,"endTime":485,"href":"/video/preview/13236263695283828508?parent-reqid=1770040537900292-12602548596871170193-balancer-l7leveler-kubr-yp-sas-146-BAL&text=Digitopia&t=334&ask_summarization=1"},{"index":5,"title":"Dijital Dönüşümde Şirketlerin Durumu","list":{"type":"unordered","items":["Pandemi sırasında bazı şirketler hazırlıklı yakalandı ve dijital dönüşümün kaldıraç etkisini görmeye başladılar.","Bazı şirketler ise olaydan tamamen habersizdi ve mecburen öğrenmek zorunda kaldılar.","Şirketlerin dijital dönüşüm sürecinde kendilerinin durumunu anlamaları ve nereye gideceklerini belirlemeleri önemlidir."]},"beginTime":485,"endTime":549,"href":"/video/preview/13236263695283828508?parent-reqid=1770040537900292-12602548596871170193-balancer-l7leveler-kubr-yp-sas-146-BAL&text=Digitopia&t=485&ask_summarization=1"},{"index":6,"title":"Dijital Olgunluk Kavramı","list":{"type":"unordered","items":["Dijitopya, şirketlerin dijital dönüşüm yolculuğunda nerede olduklarını anlamaları için dijital olgunluk skoru oluşturmuştur.","Dijital olgunluk, 1 ile 5'lik skala üzerinde değerlendirilmektedir.","Şirketler sürekli bir evrimleşme içinde olup, karakterleri şekillenirken dijital dönüşüm sürecinde de gelişmeler yaşarlar."]},"beginTime":549,"endTime":651,"href":"/video/preview/13236263695283828508?parent-reqid=1770040537900292-12602548596871170193-balancer-l7leveler-kubr-yp-sas-146-BAL&text=Digitopia&t=549&ask_summarization=1"},{"index":7,"title":"Dijital Dönüşümün Sürekliliği","list":{"type":"unordered","items":["Bilgisayarların yaygınlaşması, internet kullanımı, ERP sistemleri, mobil uygulamalar ve platform iş modelleri gibi teknolojik gelişmeler sürekli devam ediyor.","Şirketlerin ömrü boyunca bu değişime adapte olmaları gerekiyor, bu bir bitmek tükenmek bilmeyen yolculuk.","Dijital dönüşüm süreci, lezzetli bir çay hazırlamak gibi zaman alıyor; alelacele yapılan sistemler Harvard Business dergisinde belirtildiği gibi %70-80 oranında olumsuz sonuçlar veriyor."]},"beginTime":655,"endTime":799,"href":"/video/preview/13236263695283828508?parent-reqid=1770040537900292-12602548596871170193-balancer-l7leveler-kubr-yp-sas-146-BAL&text=Digitopia&t=655&ask_summarization=1"},{"index":8,"title":"Dijital Olgunluk Ölçüm Yöntemi","list":{"type":"unordered","items":["Şirketlerin dijital olgunluğunu ölçmek için altı boyutta 360 derece değerlendirme yapılıyor.","Müşteri boyutunda satış, pazarlama, müşteri hizmetleri ve müşteri analitiği gibi alanlar; operasyon boyutunda ise sektör özelinde üretim, bankacılık veya perakende süreçleri değerlendiriliyor.","İnsan ve kültür, yönetişim, inovasyon ve teknoloji boyutları da üç saatlik workshoplarla değerlendiriliyor ve müşteri kendini değerlendiriyor."]},"beginTime":799,"endTime":931,"href":"/video/preview/13236263695283828508?parent-reqid=1770040537900292-12602548596871170193-balancer-l7leveler-kubr-yp-sas-146-BAL&text=Digitopia&t=799&ask_summarization=1"},{"index":9,"title":"Ölçüm Süreci ve Sonuçları","list":{"type":"unordered","items":["Altı adet üç saatlik workshop yaklaşık iki-üç hafta içinde yapılarak taslak rapor hazırlanıyor.","Mevcut durum değerlendirilip hedefler belirleniyor; örneğin beşlik skalada 2,80 olan bir şirketin hedefi 3,5 olabilir.","Ölçüm sonrası tavsiyeler üretiliyor, önceliklendiriliyor ve bir yol haritası oluşturuluyor."]},"beginTime":931,"endTime":1023,"href":"/video/preview/13236263695283828508?parent-reqid=1770040537900292-12602548596871170193-balancer-l7leveler-kubr-yp-sas-146-BAL&text=Digitopia&t=931&ask_summarization=1"},{"index":10,"title":"Dijital Dönüşüm İçin Ekosistem Oluşturma","list":{"type":"unordered","items":["Dijital dönüşüm bir şirketin kendi başına yapabileceğinden daha büyük bir mesele, yanına dostlar ve yol arkadaşları alması gerekiyor.","Danışmanlar, akademisyenler, girişimciler ve medya gibi farklı alanlardan kişilerin bir ekosistem oluşturması önemli.","Şirketlerin bünyesinde tüm bu yetenekleri bulunduramayacağından, dışarıdan destek alması gerekiyor."]},"beginTime":1023,"endTime":1122,"href":"/video/preview/13236263695283828508?parent-reqid=1770040537900292-12602548596871170193-balancer-l7leveler-kubr-yp-sas-146-BAL&text=Digitopia&t=1023&ask_summarization=1"},{"index":11,"title":"Danışmanlık Metodolojisi ve Teknolojik Gelişmeler","list":{"type":"unordered","items":["Danışmanlık şirketleri Excel ve PowerPoint kullanmadan, bulut tabanlı ve yapay zekalı kendi yazılımlarıyla danışmanlık yapıyor.","Veri toplama, analiz ve rapor üretimi için özel bir yazılım geliştirilmiş ve 2,5'ten 3,5'e gitmek için yüzlerce tavsiye kaydedilmiş.","Türkiye'de dijital olgunluk ölçeğinde beşli skalada 2,80 ortalaması bulunuyor, geçen sene ise 2,77 idi."]},"beginTime":1122,"endTime":1195,"href":"/video/preview/13236263695283828508?parent-reqid=1770040537900292-12602548596871170193-balancer-l7leveler-kubr-yp-sas-146-BAL&text=Digitopia&t=1122&ask_summarization=1"},{"index":12,"title":"Dijital Olgunluk Ölçümü ve Gelişmeler","list":{"type":"unordered","items":["Ekibinle birlikte güncel fikri takip serisi kapsamında çalışılıyor ve 2020'de toplam 67 proje yapılmış, bunun %70-80'i Türkiye'den olup ortalama 2,70 değerindeydi.","Bu sene 104 proje yapıldı, bunların %70'i Türkiye'den olup 10 farklı sektörden yaklaşık 70 şirketle çalışıldı ve ortalama 2,80'e yükseldi.","Müşteri boyutunda, inovasyon boyutunda ve özellikle insan boyutunda dijitalleşme açısından ciddi ilerleme görüldü."]},"beginTime":1203,"endTime":1255,"href":"/video/preview/13236263695283828508?parent-reqid=1770040537900292-12602548596871170193-balancer-l7leveler-kubr-yp-sas-146-BAL&text=Digitopia&t=1203&ask_summarization=1"},{"index":13,"title":"Dijital Olgunluk Sonuçları","list":{"type":"unordered","items":["Toplamda iki ana mesaj var: 2,70'den 2,80'e bir yıl içinde 0,10 puan ilerleme yapıldı ve son üç yıl içerisinde 150 civarı ölçüm yapıldı.","Liderlerle geride kalanlar arasında makas giderek açılıyor, özellikle Türkiye'de yetenek sıkıntısı yaşanıyor.","Dijital olanlar ve büyük olanlar daha cazibe merkezi haline geliyor, geride kalanlar yetenekli gençleri çekmek konusunda zorlanacaklar."]},"beginTime":1255,"endTime":1354,"href":"/video/preview/13236263695283828508?parent-reqid=1770040537900292-12602548596871170193-balancer-l7leveler-kubr-yp-sas-146-BAL&text=Digitopia&t=1255&ask_summarization=1"},{"index":14,"title":"Hızlı Yol Alanların Özellikleri","list":{"type":"unordered","items":["Dijital dönüşümde başarılı olanların ortak özellikleri vardır ve Harvard Business'da yayınlanan \"Leading Change\" kitabında John Koter'in sekiz adımlı bir metodolojisi vardır.","Dijital dönüşümü net belirleyen, bu netliği ekibiyle paylaşabilen ve strateji belirleyen şirketler önemli fark elde ediyor.","İnsanların dijitalden ne bekledikleri ve şirketin nereye gitmek için anlamaları önemli."]},"beginTime":1354,"endTime":1491,"href":"/video/preview/13236263695283828508?parent-reqid=1770040537900292-12602548596871170193-balancer-l7leveler-kubr-yp-sas-146-BAL&text=Digitopia&t=1354&ask_summarization=1"},{"index":15,"title":"Yetenek ve Kültür Dönüşümü","list":{"type":"unordered","items":["Yetenekli ve elini taşın altına koyan, projeleri kahramanca başaran yeteneklerden bahsediliyor ve ülkede bir dengesizlik söz konusu.","Unicornlar geleneksel sektörün maaş skalası ve yetkinlik problemi dengesini altüst etti ve Türk lirasının değer kaybı ile pandemi, şirketlerin kimyasını bozdu.","Dijital dönüşüm kapsamında başarı, şirketlerin kültür dönüşümüne açık fikirli yaklaştıkları, çalışanlarına sistematik eğitim verdikleri ve yenilikçi yaklaşımlarla çalıştıkları zaman gerçekleşiyor."]},"beginTime":1491,"endTime":1674,"href":"/video/preview/13236263695283828508?parent-reqid=1770040537900292-12602548596871170193-balancer-l7leveler-kubr-yp-sas-146-BAL&text=Digitopia&t=1491&ask_summarization=1"},{"index":16,"title":"Metaverse ve Sürdürülebilirlik Çalışmaları","list":{"type":"unordered","items":["Metaverse konusu 2005'ten beri önemli konulardan biri olup, 2006-2007 yıllarında Türkiye'de bazı şirketlerin Sakın Life'da dükkan açmalarına önayak olunmuştu.","Metaverse konusu Mark Zuckerberg'in Ekim 2021'deki açıklamasıyla tekrar gündeme gelmiş ve \"Metaverse Readiness Index\" adı verilen bir hizmet geliştirilmiş.","Sürdürülebilirlik konusunda bir ekip kurulmuş ve dijital olgunluk çalışmalarından edindiği yöntemsel tecrübeyi sürdürülebilir olgunluğu ölçmek için kullanıyorlar."]},"beginTime":1674,"endTime":1874,"href":"/video/preview/13236263695283828508?parent-reqid=1770040537900292-12602548596871170193-balancer-l7leveler-kubr-yp-sas-146-BAL&text=Digitopia&t=1674&ask_summarization=1"},{"index":17,"title":"Program Kapanışı","list":{"type":"unordered","items":["Dijitalopya'nın kurucu ortaklarından ve CEO'su Halil Aksu ile dijital dönüşüm, metaverse ve sürdürülebilirlik konuları olgunluk çerçevesinde konuşuldu.","Dijital olgunluk çalışmalarının sadece fikirsel egzersiz olmadığını, arkasında metodoloji ve veri birikimi olduğunu vurguladılar.","Program sonunda izleyicilere teşekkür edildi ve haftaya \"İşin Yeni Dünyası\" programında yeni konuklarla buluşmak üzere vedalaşıldı."]},"beginTime":1874,"endTime":1907,"href":"/video/preview/13236263695283828508?parent-reqid=1770040537900292-12602548596871170193-balancer-l7leveler-kubr-yp-sas-146-BAL&text=Digitopia&t=1874&ask_summarization=1"}],"linkTemplate":"/video/preview/13236263695283828508?parent-reqid=1770040537900292-12602548596871170193-balancer-l7leveler-kubr-yp-sas-146-BAL&text=Digitopia&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"İşin Yeni Dünyası: Halil Aksu, 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