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Türkiye'de yaş takıntısı ve dinamik çalışma ortamlarının kişisel kariyer markasına etkisi de vurgulanmaktadır."]},"endTime":1022,"title":"Alanında Etkili Bir Kişi Olma Kavramı","beginTime":0}],"fullResult":[{"index":0,"title":"Giriş ve Yeni Kavram","list":{"type":"unordered","items":["Banu, 2021 yılının Kurban Bayramı'nın hemen arkasındaki ilk videoyu çekiyor ve yaklaşık on gündür video çekmediğini belirtiyor.","Bu videoda Türkiye'de henüz çok yeni olan \"Key Person of Influence\" (Alanında Etkili Kilit Kişi) kavramından bahsedecek.","Bu kavramı Instagram, LinkedIn ve blogda paylaştığı içeriklerle anlatmaya başlamış."]},"beginTime":0,"endTime":73,"href":"/video/preview/18145347622544396894?parent-reqid=1769427746697164-16504907887633777774-balancer-l7leveler-kubr-yp-sas-225-BAL&text=KeyPersonOfInfluence&t=0&ask_summarization=1"},{"index":1,"title":"Key Person of Influence Kavramı","list":{"type":"unordered","items":["Globalde literatürde \"Person of Influence\" olarak geçen bu kavram, alanında etkili bir kişi olmayı ifade ediyor.","Sosyal medyada fenomenler ve influencerlar kendi alanlarında influence yaratıyor, ancak bu kavramı sadece sosyal medyaya bağlamak doğru değil.","Key Person of Influence, hangi meslekle ilgileniyorsanız o alanda bilinen, tanınan, kanaatine önem verilen ve yorumu sorulan bir kişi olmayı ifade ediyor."]},"beginTime":73,"endTime":124,"href":"/video/preview/18145347622544396894?parent-reqid=1769427746697164-16504907887633777774-balancer-l7leveler-kubr-yp-sas-225-BAL&text=KeyPersonOfInfluence&t=73&ask_summarization=1"},{"index":2,"title":"Kitap ve Beş Önemli Şart","list":{"type":"unordered","items":["2014 yılında yazılmış olan \"Key Person of Influence\" adlı kitaptan beş önemli şart sunulacak.","Bu kitap, alanında kilit bir kişi olmanın beş önemli şartından bahsediyor.","Başarılı bir iş insanı olmasına rağmen bir şeyler eksik hissedenler için bu kavram önemli bir yatırım alanı olabilir."]},"beginTime":124,"endTime":170,"href":"/video/preview/18145347622544396894?parent-reqid=1769427746697164-16504907887633777774-balancer-l7leveler-kubr-yp-sas-225-BAL&text=KeyPersonOfInfluence&t=124&ask_summarization=1"},{"index":3,"title":"Kişisel Kariyer Markalama ve Hibrit Çalışma","list":{"type":"unordered","items":["Banu'nun kurucusu olduğu Smart Carreor Turkey'de kişisel kariyer markalama işi yapıldığı için bu kavram onlar için önemli.","Uzun seneler bir yere girip çalışmak yerini daha dinamik ve esnek bir çalışma sistemine bırakıyor.","Hibrit çalışma sisteminde, iş sahibi olup olmamak, maaşlı çalışıp çalışmamak önemli değil, her iki yılda bir kendini yoklamak gerekiyor."]},"beginTime":170,"endTime":270,"href":"/video/preview/18145347622544396894?parent-reqid=1769427746697164-16504907887633777774-balancer-l7leveler-kubr-yp-sas-225-BAL&text=KeyPersonOfInfluence&t=170&ask_summarization=1"},{"index":4,"title":"Kendi İsmine Yatırım Yapmak","list":{"type":"unordered","items":["Bir yerde çalışsak bile başka bir şeye güvenmeliyiz: kendi ismimize.","Yıllar boyunca bir yerde çalışıp mesaiye gidip gelmek yerine, kendi ismimize ne kadar yatırım yaptığımızı düşünmeliyiz.","İtibarımız, kişiliğimiz, ürettiklerimiz ve getirdiğimiz yeniliklerle tanınıyoruz, çalıştığımız yerde değil."]},"beginTime":270,"endTime":382,"href":"/video/preview/18145347622544396894?parent-reqid=1769427746697164-16504907887633777774-balancer-l7leveler-kubr-yp-sas-225-BAL&text=KeyPersonOfInfluence&t=270&ask_summarization=1"},{"index":5,"title":"Key Person of Influence Olma Yolculuğu","list":{"type":"unordered","items":["Key Person of Influence olma yolculuğu beş adımda oluşuyor.","İlk adım \"mükemmel satış konuşması oluşturmak\" olarak adlandırılıyor.","İkinci adım \"publish\" yani içerikler yayınlamak olarak yorumlanıyor."]},"beginTime":382,"endTime":481,"href":"/video/preview/18145347622544396894?parent-reqid=1769427746697164-16504907887633777774-balancer-l7leveler-kubr-yp-sas-225-BAL&text=KeyPersonOfInfluence&t=382&ask_summarization=1"},{"index":6,"title":"İçerik Yayınlama Stratejileri","list":{"type":"unordered","items":["İçerik yayınlamak için kendi seçeceğiniz bir sosyal medya mecrasını bulmanız gerekiyor.","İçerik üretmek ve yayınlamak için kitap yazmak, blog yazıları yazmak veya kendi alan adınızı alıp kendi sitenizi oluşturmak gibi seçenekler var.","G skoru, Google'da isminiz yazıldığında karşılarına neler çıktığını gösteren bir değerdir ve bu skoru artırmak için içerik yayınlamak önemlidir."]},"beginTime":481,"endTime":581,"href":"/video/preview/18145347622544396894?parent-reqid=1769427746697164-16504907887633777774-balancer-l7leveler-kubr-yp-sas-225-BAL&text=KeyPersonOfInfluence&t=481&ask_summarization=1"},{"index":7,"title":"Key Person of Influence Kavramı ve Beş Aşaması","list":{"type":"unordered","items":["Türkiye'de kitap yazmak kolay değil, ancak yazım diline güveniyorsanız ve anlatacak şeyiniz varsa yayınevi aramakla uğraşabilirsiniz.","Üçüncü KPI (Product) olarak ürünler oluşturmak önemlidir; 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