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Programda sunucu Gökçen Oan, TRT Genel Müdür Yardımcısı Erkan Durdu ile röportaj yapmaktadır.","Video, 44 ülkeden yaklaşık 150 medya temsilcisinin katıldığı bu önemli organizasyonun detaylarını ele almaktadır. İlk bölümde TRT'nin 100 yıllık yayıncılık deneyimi ve TRT World kanalının kuruluşu anlatılırken, ikinci bölümde TRT'nin dijital yayıncılık stratejisi ve dünya çapındaki yayıncılık faaliyetleri ele alınmaktadır.","Röportajda TRT'nin geleneksel değerlerini koruyarak yeniliklere açık olduğu, insan merkezli bir yayıncılık anlayışı benimsediği ve reytingi öncelikli hedef olarak koymadığı vurgulanmaktadır. Ayrıca, TRT'nin web, mobil ve sosyal medya platformlarında varlık göstererek diğer medya kuruluşlarından farklılaştığı belirtilmektedir."]},"endTime":1050,"title":"TRT'nin Uluslararası Medya Eğitim Programı ve Dijital Yayıncılık Stratejisi","beginTime":0}],"fullResult":[{"index":0,"title":"Antalya'da Uluslararası Medya Eğitim Programı","list":{"type":"unordered","items":["Antalya, Türk turizminin incisi ve Akdeniz'in güzel şehri olarak güneşli bir günle TRT Ekranları'na karşılıyor.","Türkiye Radyo Televizyon Kurumu'nun düzenlediği dördüncü uluslararası medya eğitim programı Antalya'da başlıyor.","Kırkdört ülkeden yaklaşık yüzelli medya temsilcisi (radyo, televizyon ve yeni medya) Antalya'da bir araya gelerek medya sektörü ile ilgili konuları masaya 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Sosyal Medya Eğitimi İnstagram - Facebook - Linkedin - Twitter 📌 Sosyal medya içerik üretimi, metin yazma, Business reklam verme, firmalara göre...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/4239942/4e3b648d559c490efa86b1d96b542f55/564x318_1"},"target":"_self","position":"13","reqid":"1765334203114796-6504456652870904827-balancer-l7leveler-kubr-yp-sas-107-BAL","summary":{"fullTextUrl":"/int_search_summary?data=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DbtA1FRzKzG4","linkTemplate":"/video/preview/6967511305946271436?parent-reqid=1765334203114796-6504456652870904827-balancer-l7leveler-kubr-yp-sas-107-BAL&text=Medya+E%C4%9Fitim&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"Sosyal Medya YÖNETiMİ ve Tasarimi Eğitimleri Tanitim Semineri","related_orig_text":"Medya Eğitim","related_porno":false,"related_less_3m_off":true,"client":"d2d","no_cnt":1,"related_src":"serp","related":"{\"porno\":false,\"vfp\":1,\"orig_text\":\"Medya Eğitim\",\"url\":\"http:\\/\\/www.youtube.com\\/watch?v=btA1FRzKzG4\",\"src\":\"serp\",\"rvb\":\"EqgDChM3NTM2ODk1NTE4MDI5MzI1MTA5ChMyNjAwNDQ3MzY5NDQ2NDg1MTAwChI5MTU5MzUwNjY5MzU5MDA4NTcKFDE2MTI5NTIzNzE0NTcyMDkzMzcwChQxMzEzMzM5ODQ4NjA3NDUxMTg0MgoTODA1MTAxMDkxMjUxMjI4MTYwOAoTMTU1MzYzNDk1MzgyMTE5NDMxNgoTOTc0Njg1NTEyMzA2MzA3ODQ2MAoTMTY5MDEwMzE0MjMxMzEyNjU1NwoTMzQzMTkyMjg3NTA3MzExNjU5MQoUMTUxMTE0ODkyNzc0NTc2MjI0MDEKEzY5Njc1MTEzMDU5NDYyNzE0MzYKFDE0MDkyOTAwNzc5OTIwNTc1NDUxChIyNjI5NTA1MjUwODk5NTQ1OTYKEzgxMTg3MjcyOTE2NTgyMjc3NzEKEzE2ODk1MTE3NjY5MjQxMTkxNjcKEzk5Mzg1Njc1OTg0NTIxMTU4MDMKFDE3NTc2MTIxNDkwMzE5Nzg4ODMyChQxNTQ2MDI5NDY0NTkwMDg5NjM4MAoTNDIzNjIxNTk0NTkzNTMxNTQwNBoVChM2OTY3NTExMzA1OTQ2MjcxNDM2WhM2OTY3NTExMzA1OTQ2MjcxNDM2aq8NEgEwGAAiRRoxAAoqaGhkdXZ0cW5idmt3aG5qZGhoVUNBakVZc0pscjVmSWVDTFlEN0hZZVpBEgIAEioQwg8PGg8_E9oQggQkAYAEKyqLARABGniB_v_4__sGAPj-_QD6BP8B4_kD_P0BAQD-DgAABQT-APP1_wECAAAA9AYCBvcAAAAD-_37_f4BABD8_vkDAAAABvr-__oAAAD4DvAB_wEAAAj_CPoDAAAADPv1-v8AAAAGEgYC_gAAAP8J-QoAAAAA--3-_wAAAAAgAC3ZbeQ7OBNACUhOUAIqcxAAGmAUBQBi3fUFwuD72RMVHArtvB4FJYEH_-IA_8ZTyczyCA7QAjP_KzgJLKEAAAA2CecVGgD2e9Dw7BD9PAyNpgT5N1z_CQf_7B_a4739BTYSX_Tk_O8A5vHn3xHVqkw45PsgAC319hY7OBNACUhvUAIqrwYQDBqgBgAAYEEAAEDAAACowQAAuEEAAHzCAAAYQgAAcMEAANDBAADgQAAAoMIAABxCAADQQQAA8MEAAJbCAAB0QgAAsMEAAIhBAADQwQAAiEEAAJhBAAAkQgAAoMEAAABCAABQQgAAgMAAAIBAAAAAwwAAgMEAADhCAACAQgAARMIAAGBCAABkwgAAIMEAAKzCAAA8wgAAkEEAAP5CAACQwQAAiEEAALDBAABAQAAAnEIAAERCAABIQgAAIMIAAMDAAAAwwQAAAEIAALBBAACQwQAAAEAAAOBAAACIQQAAskIAADTCAAAMwgAAQEEAABjCAAA0QgAALEIAAPDBAAB4wgAAFMIAAMBBAAA8QgAAAMAAABBBAACAQAAAyMEAAPhBAADAQQAALMIAAKhBAABwwQAAnsIAAMrCAABgwQAAHMIAADDBAABEwgAAAEIAAEBCAACgQQAAiMEAACBCAAAwQgAAMMEAAFxCAADAQQAA2MEAAFBCAAAwQgAAfMIAADhCAABMwgAAgMAAAJhBAACOQgAAgMEAAIjBAABwQQAAMMEAAPDBAACawgAAgEAAAABAAADoQQAA2MEAAPhBAACCQgAAEMIAAATCAAA8wgAAiEEAADzCAACmwgAAPMIAAKBBAABcwgAAUEEAAFDBAAAwwgAAgEEAABBCAAAgQQAAIMEAAADCAADgwAAAcMEAAIBBAAAcwgAAmMIAAODAAAAMQgAAZEIAAEBAAABwQQAAgMAAAJbCAAA8wgAAMEIAAIjCAADgwAAAQEEAAHRCAABYwgAANEIAAEBBAACgQAAAgsIAAMhBAACIQQAAYMEAAIA_AABowgAAQEAAAIDCAAAAwQAAaEIAAADBAADAQAAAUEEAABDBAAAAwQAAAMIAAFBCAAAcQgAACEIAAODBAAAkwgAAwMAAALBBAACAvwAAcMEAAHTCAABgQQAAqMEAAFBCAAAQwQAA6EEAAFDCAAAMwgAAAMEAAHBBAAAkwgAAqEEAAIJCAACewgAABEIAAKDBAABAwgAAgEEAAAxCAACIQQAAUEEAAPjBAABQQQAAkMEAAMhBIAA4E0AJSHVQASqPAhAAGoACAAA0vgAAHL4AAFS-AABkvgAAUL0AACy-AADYvQAA9r4AAFC9AAAQPQAA4DwAAAM_AACGPgAA3j4AABQ-AAAcvgAAgLsAADA9AABwPQAASz8AAH8_AACovQAAqL0AAJK-AAAMvgAA4DwAALi9AADKvgAAqj4AAHw-AAAwPQAAqL0AAN4-AAC4PQAARD4AAIi9AABcvgAAHL4AAHC9AACmPgAA2D0AAPg9AADSPgAAXL4AAPo-AACgPAAAVL4AAHS-AABMPgAA5r4AAEA8AABcPgAAIz8AADS-AAA8PgAA2D0AAG8_AACovQAAmj4AACy-AACAuwAAbL4AABy-AACAOyAAOBNACUh8UAEqjwIQARqAAgAANT8AAIA7AACgPAAAL78AABy-AAAcPgAALD4AAGw-AAB8vgAAij4AALi9AAA0vgAARD4AAB-_AAAsvgAAMD0AACQ-AAA7PwAAQDwAADw-AAAsvgAA2L0AADA9AAAwPQAAyL0AAKg9AACovQAAgLsAABy-AACAuwAAcD0AAIi9AAC4PQAAFD4AAKq-AABQPQAAQLwAAMg9AAA8vgAAmL0AAO4-AACWPgAAiL0AAOC8AABcvgAALD4AAH-_AAAMvgAAJL4AAEC8AADgPAAAfD4AAP4-AAB0vgAARL4AAOA8AADYvQAAcD0AAJa-AACqvgAAyL0AAMY-AADSvgAAXL4gADgTQAlIfFABMAk4AUoAYABoAA,,\"}","related_url":"http://www.youtube.com/watch?v=btA1FRzKzG4","parent-reqid":"1765334203114796-6504456652870904827-balancer-l7leveler-kubr-yp-sas-107-BAL","related_vfp":1,"relatedVideo":"yes"},"cwidth":1280,"cheight":720,"cratio":1.77777,"dups":["6967511305946271436"],"episode":0,"season":0,"isEmbedOnly":false,"greenHost":"YouTube","hasTranslation":true,"contentTypeId":null,"censored":false},"14092900779920575451":{"videoId":"14092900779920575451","docid":"34-3-5-Z19387889D54F2C85","description":"Son yılların en gözde mesleklerinden birisi olan sosyal medya uzmanlığı alanında kariyer yapmak isteyen Sosyal Medya Eğitimi bir gerekliliktir. 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Sivil toplum kuruluşlarının sosyal medya aracılığıyla nasıl iletişim kurabileceği konusunda da pratik bilgiler sunulmaktadır."]},"endTime":1318,"title":"Sosyal Medya İçerik Üretimi ve Stratejisi Eğitimi","beginTime":0}],"fullResult":[{"index":0,"title":"İçerik Kavramı ve Önemi","list":{"type":"unordered","items":["İçerik, internete, sosyal medyaya ve internet sitelerine yüklenen ses, video, görsel, metin gibi her türlü medya olarak kabul edilebilir.","1996 yılında Bill Gates \"Content is King\" (İçerik Kraldır) diyerek internetin geleneksel medyanın önüne geçeceğini ve büyük bir güç olacağını öngörmüştür.","Bill Gates, 1996 yılında internetin ucuzlayıp yaygınlaştıkça farklı ülkelerde kritik bir yer içerik kitlesi elde edeceğini ve dünyayı süpüreceğini belirtmiştir."]},"beginTime":6,"endTime":45,"href":"/video/preview/17576121490319788832?parent-reqid=1765334203114796-6504456652870904827-balancer-l7leveler-kubr-yp-sas-107-BAL&text=Medya+E%C4%9Fitim&t=6&ask_summarization=1"},{"index":1,"title":"İçerikin Sosyal Medyada Etkisi","list":{"type":"unordered","items":["2020 yılında George Floyd'un ölümü, sosyal medyada büyük kitlesel bir güç haline gelmiştir.","Twitter'da trend topic denilen hashtagler sayesinde George Floyd günlerce trend topic listesinin başındaydı.","Bu içerik, sosyal medyadan büyük gerçek hayatta kitlesel hareketlere dönüştü ve sosyal medyanın ciddiyetinin farkına varmamız gerektiğini gösterdi."]},"beginTime":45,"endTime":111,"href":"/video/preview/17576121490319788832?parent-reqid=1765334203114796-6504456652870904827-balancer-l7leveler-kubr-yp-sas-107-BAL&text=Medya+E%C4%9Fitim&t=45&ask_summarization=1"},{"index":2,"title":"İçerik Kalitesi ve Önemi","list":{"type":"unordered","items":["Son zamanlarda içerik standartlaştı ve kitle ile alakalı olarak içerik üreticileri ne isterse onu vermektedir.","İçerik, ruhumuzu beslediği için davranışsal bakış açımızı etkiler ve internetteki içerikle nasıl beslenirsek o bizim herhangi bir olaya bakış açımız da öyle etkiler.","İçerik önemlidir, paylaşılmalıdır, okunmalıdır ve beğenilmelidir, ancak nasıl içerik üretildiği de çok önemlidir."]},"beginTime":111,"endTime":163,"href":"/video/preview/17576121490319788832?parent-reqid=1765334203114796-6504456652870904827-balancer-l7leveler-kubr-yp-sas-107-BAL&text=Medya+E%C4%9Fitim&t=111&ask_summarization=1"},{"index":3,"title":"Doğru İçerik Üretme","list":{"type":"unordered","items":["Bireysel olarak, marka olarak, vakıf, kuruluş veya kurum olarak sosyal medyayı nasıl kullanmamız gerektiğinin farkına varmalıyız.","Herkese benzememek ve doğru içerik sunmak gerekir, böylece takip eden kitle her zaman bizden faydalanabileceğini ve zihnini kirletmeyeceğimizi fark etmeli.","İçerik üretirken dikkat edilmesi gereken en önemli şey, herkese benzememek, doğru içerik üretmek ve insanlar seni takip etmekten pişman olmasın."]},"beginTime":163,"endTime":205,"href":"/video/preview/17576121490319788832?parent-reqid=1765334203114796-6504456652870904827-balancer-l7leveler-kubr-yp-sas-107-BAL&text=Medya+E%C4%9Fitim&t=163&ask_summarization=1"},{"index":4,"title":"Postların Önemi","list":{"type":"unordered","items":["Postlar sosyal medyada içerik üreticiler için en önemli içerik türüdür çünkü kalıcıdır, sabitlenebilir, kaydedilebilir ve kolaylıkla paylaşılabilir.","Kullanıcılar zaman akışında aşağı inerken postlarla karşılaşırlar ve ilk üç saniye içerisinde postun dikkatini çekmesi gerekir.","Postlar kaliteli olmalı, dikkat çekmeli ve hedef kitleye uygun olmalı; ayrıca yoruma açık olmalı ve kullanıcıların etkileşim vermesini kolaylaştırmalıdır."]},"beginTime":208,"endTime":304,"href":"/video/preview/17576121490319788832?parent-reqid=1765334203114796-6504456652870904827-balancer-l7leveler-kubr-yp-sas-107-BAL&text=Medya+E%C4%9Fitim&t=208&ask_summarization=1"},{"index":5,"title":"Storylerin Önemi","list":{"type":"unordered","items":["Storyler (hikayeler) 24 saat maksimum kalır ve Snapchat'tan başlayarak Instagram, Facebook ve WhatsApp'a da eklendi.","Storyler bir insanın kendini çabucak gösterebilmesine ve markaların kullanıcıların evlerine, ellerine gelmesine olanak sağlar.","Storyler kullanıcıların kişisel kimlikleriyle münakaşaya girmek istemedikleri için, içerik üreticisi ile kullanıcı arasında hızlı bir köprü oluşturur."]},"beginTime":304,"endTime":448,"href":"/video/preview/17576121490319788832?parent-reqid=1765334203114796-6504456652870904827-balancer-l7leveler-kubr-yp-sas-107-BAL&text=Medya+E%C4%9Fitim&t=304&ask_summarization=1"},{"index":6,"title":"Storylerin Avantajları","list":{"type":"unordered","items":["Storylerin kitle analizi yapmak daha kolaydır; hangi insanların story'leri izlediğini, hangi story'ye kaç kişi baktığını görebilirsiniz.","Storylerin viral yayılma hızı diğer içeriklere göre daha fazladır çünkü kullanıcılar içerik üreticisiyle doğrudan iletişime geçebilir.","Storyler sayesinde önemli olaylar aniden tüm arkadaşların karşısına çıkabilir ve kullanıcılar bu içerikleri kendi storylerinde paylaşarak viral yayılabilir."]},"beginTime":448,"endTime":566,"href":"/video/preview/17576121490319788832?parent-reqid=1765334203114796-6504456652870904827-balancer-l7leveler-kubr-yp-sas-107-BAL&text=Medya+E%C4%9Fitim&t=448&ask_summarization=1"},{"index":7,"title":"Sosyal Medyada İçerik Takvimi ve Strateji","list":{"type":"unordered","items":["İçerik her zaman kullanıcının faydasına sunulacak ve beğenisine uyacak şekilde hazırlanmalı, ancak önce hedef kitle belirlenmelidir.","İçerik stratejisi oluşturulduktan sonra haftada, ayda veya günlük olarak düzenlenmeli, planlı gitmek faydalıdır.","Sivil toplum kuruluşları için sosyal medya aracılığıyla bilinmeyen veya önyargılı kitlelere ulaşmak için post, hikaye, canlı yayın, video ve YouTube gibi araçlar kullanılabilir."]},"beginTime":566,"endTime":758,"href":"/video/preview/17576121490319788832?parent-reqid=1765334203114796-6504456652870904827-balancer-l7leveler-kubr-yp-sas-107-BAL&text=Medya+E%C4%9Fitim&t=566&ask_summarization=1"},{"index":8,"title":"İçerik Kalitesinde Dikkat Edilmesi Gerekenler","list":{"type":"unordered","items":["İçerik üretirken teknik olarak dikkat edilmesi gereken temel kavram \"kalite\"dir.","Kaliteli içerik için üç temel kriter vardır: kullanıcı istediği şeyi alabiliyor mu, kullanıcı mutlu olabiliyor mu ve kullanıcı bunu paylaşmak isteyebilir mi?","Kullanıcı beklentilerini karşılamazsanız, içerik kalitesiz olarak değerlendirilir ve kullanıcı ilk aşamayı geçemez."]},"beginTime":770,"endTime":891,"href":"/video/preview/17576121490319788832?parent-reqid=1765334203114796-6504456652870904827-balancer-l7leveler-kubr-yp-sas-107-BAL&text=Medya+E%C4%9Fitim&t=770&ask_summarization=1"},{"index":9,"title":"İçerik Kalitesi ve Kullanıcı Beklentileri","list":{"type":"unordered","items":["İçerik oluştururken kullanıcı ne bekleyebilir ve bu beklentilerin ne kadarı karşılanıyor, bu ayrımı yapmak önemlidir.","Ses kaydı için kusursuz ses, video için ise iyi görüntü ve ses kombinasyonu gereklidir.","Kullanıcı beklentilerini karşıladıktan sonra, içerikten memnun olup olmayacağı ve paylaştırıp paylaşmayacağı da kalite kriterlerine bağlıdır."]},"beginTime":891,"endTime":982,"href":"/video/preview/17576121490319788832?parent-reqid=1765334203114796-6504456652870904827-balancer-l7leveler-kubr-yp-sas-107-BAL&text=Medya+E%C4%9Fitim&t=891&ask_summarization=1"},{"index":10,"title":"Teknolojinin Gelişimi ve İçerik Üretimi","list":{"type":"unordered","items":["Sosyal medyanın kitlelere yayılmasının en büyük sebebi pratik filtre programları ve cep telefonlarının görüntü kalitelerinin gelişmesidir.","Günümüzde herkes biraz prodüktör, prodüksiyon, kurgu ve montaj yapabilmektedir.","Teknolojinin ilerlemesiyle fotoğraflar kesilebiliyor, renklendirilebiliyor ve kalite standartlarına uygun içerikler oluşturulabilmektedir."]},"beginTime":982,"endTime":1119,"href":"/video/preview/17576121490319788832?parent-reqid=1765334203114796-6504456652870904827-balancer-l7leveler-kubr-yp-sas-107-BAL&text=Medya+E%C4%9Fitim&t=982&ask_summarization=1"},{"index":11,"title":"Strateji ve Planlama","list":{"type":"unordered","items":["Marka strateji oluştururken hedef kitlenin cinsiyet, yaş aralığı gibi özelliklerini belirlemek gerekir.","İnternet artık yüz milyonlarca insan tarafından kullanıldığı için, medya artık standart bir profile göre değil, çok sayıda farklı profille hizmet vermektedir.","Strateji belirlerken hedef kitlenin oluşturduğu kitleleri göz önünde bulundurmak önemlidir."]},"beginTime":1119,"endTime":1237,"href":"/video/preview/17576121490319788832?parent-reqid=1765334203114796-6504456652870904827-balancer-l7leveler-kubr-yp-sas-107-BAL&text=Medya+E%C4%9Fitim&t=1119&ask_summarization=1"},{"index":12,"title":"Sosyal Medya Takvimi ve Özel Günler","list":{"type":"unordered","items":["Özel günlerde (23 Nisan, 19 Mayıs, 15 Temmuz, Yılbaşı) içerik paylaşmak herkes için önemlidir.","Önemli günler için içerik bir önceki geceden hazırlanamaz, bu nedenle sosyal medya takvimi önemlidir.","Büyük markalar özel günler için yüksek bütçeler ayırıp büyük prodüksiyonlarla reklamlar çekerek bu fırsatları değerlendirmektedir."]},"beginTime":1237,"endTime":1302,"href":"/video/preview/17576121490319788832?parent-reqid=1765334203114796-6504456652870904827-balancer-l7leveler-kubr-yp-sas-107-BAL&text=Medya+E%C4%9Fitim&t=1237&ask_summarization=1"}],"linkTemplate":"/video/preview/17576121490319788832?parent-reqid=1765334203114796-6504456652870904827-balancer-l7leveler-kubr-yp-sas-107-BAL&text=Medya+E%C4%9Fitim&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"Sosyal Medya Eğitimi 2. 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