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Programı sunan kişi, Rota Yayınları'nın Yönetim Kurulu Başkanı ve Marketing Türkiye'nin Genel Yönetmeni Günseli Özen ile birlikte yer almaktadır.","Röportajda Günseli Özen'in kişisel hayatı, iş hayatı ve pazarlama sektöründeki deneyimleri ele alınmaktadır. Video, Günseli Özen'in kişisel kimliği ve çalışma tarzı ile başlayıp, pazarlama departmanının şirketlerdeki önemi, yapay zeka'nın pazarlama sektöründeki yeri ve Marketing Türkiye'nin yapay zeka konusundaki çalışmalarına odaklanmaktadır.","Röportajda ayrıca Günseli Özen'in Barcelona'da katıldığı mobil fuarından bahsedilmesi, Türkiye'deki pazarlamacıların teknolojiye yaklaşımı ve Marketing Türkiye'nin yapay zeka akademisi ile Deloitte, İstanbul Teknik Üniversitesi, Lenovo ve Google gibi kurumlarla yaptığı işbirlikleri hakkında bilgiler paylaşılmaktadır. Röportajın sonunda Günseli Özen'e bir plaket verilmekte ve bu plaketin değeri bir üniversite öğrencisinin bir yıllık esas giderlerini karşılamak olarak açıklanmaktadır."]},"endTime":1338,"title":"Teknosa ile Teknonotoks: Günseli Özen ile Röportaj","beginTime":0}],"fullResult":[{"index":0,"title":"Teknosa ile Teknotoks'un İlk Bölümü","list":{"type":"unordered","items":["Teknosa ile Teknotoks'un ilk bölümüne hoş geldiniz mesajı veriliyor.","Programda dışarıda gözüken Günseli'den başka bir Günseli olduğu belirtiliyor.","Görülen her yeni şeyin izleyicileri heyecanlandıracağı vurgulanıyor."]},"beginTime":0,"endTime":30,"href":"/video/preview/1208114743545727398?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=0&ask_summarization=1"},{"index":1,"title":"Programın Amacı","list":{"type":"unordered","items":["Teknosa ile Teknotoks'un ilk bölümü sunuluyor ve bu bölümün sunucusuna kısmet olduğu belirtiliyor.","Bundan sonra Teknosa'nın YouTube kanallarında farklı konuklarla teknolojiye dokunan en merak edilen konuların irdelendiği söyleniyor.","Bugün Rota Yayınları'nın yönetim kurulu başkanı ve Marketing Türkiye'nin genel yönetmeni Gülseli Özen konuk olarak yer alıyor."]},"beginTime":30,"endTime":56,"href":"/video/preview/1208114743545727398?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=30&ask_summarization=1"},{"index":2,"title":"Programın Özel Anları","list":{"type":"unordered","items":["İlk programın yapılması için özel bir an olduğu belirtiliyor.","Konukların programda özel yaşamlarıyla ilgili sorularla da karşılaşacakları söyleniyor."]},"beginTime":56,"endTime":71,"href":"/video/preview/1208114743545727398?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=56&ask_summarization=1"},{"index":3,"title":"Günseli Özel'in Kişisel Kimliği","list":{"type":"unordered","items":["Günseli Özel, yayıncı kimliğiyle tanınan biri olmasına rağmen, sürekli değişim içerisinde olup bir süre aynı yerde kaldığında huzursuz olan bir kimliğe sahip.","Kalıplar içerisinde olmayan, olmak istemeyen ve sürekli değişen bir kişiliğe sahip olduğunu belirtiyor.","Rutini ritüele çevirmeyi seven ve bambaşka şeyler yapmaktan haz eden biri olarak tanımlanıyor."]},"beginTime":72,"endTime":162,"href":"/video/preview/1208114743545727398?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=72&ask_summarization=1"},{"index":4,"title":"Zaman Yönetimi ve Yorulma","list":{"type":"unordered","items":["Günseli Özel, iyi bir zaman yöneticisi olduğunu ve doğru zamanda doğru şeyleri yaparak enerjisini çoğalttığını belirtiyor.","Yapılan işler, seyahatler ve etkinlikler arasında kendine ayırdığı ve bir sonrası için hazırlandığı zaman dilimleri bırakıyor.","Habercilik mesleğinde meraklı olmak, yeni şeylerden heyecanlanmak ve öğrenmek üzere bir açığın olması gerektiğini vurguluyor."]},"beginTime":162,"endTime":245,"href":"/video/preview/1208114743545727398?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=162&ask_summarization=1"},{"index":5,"title":"Haber Takibi ve İçerik Yönetimi","list":{"type":"unordered","items":["Her gün binbeşyüz'e yakın mail alan Günseli Özel, bir şeyin değiştiğini ilk olarak kendisinin gördüğünü belirtiyor.","Mailleri okuyarak ve uzaktan gelen bilgileri takip ederek, yeni gördükleri her şeyi bir ortak grupta paylaşıyorlar.","İçerik çok önemli olsa da, içeriğin bir biçimiyle sunuluşu da çok önemli olduğunu vurguluyor."]},"beginTime":245,"endTime":335,"href":"/video/preview/1208114743545727398?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=245&ask_summarization=1"},{"index":6,"title":"İş İlişkileri ve Değerlendirme","list":{"type":"unordered","items":["İçinde fayda olmayan hiçbir şeyin içerisinde olmamayı isteyen Günseli Özel, bir başak burcu olduğunu belirtiyor.","Seçerken destekleyeceği kurum ya da kişiyi mış gibi yapmamış olması gerektiğini vurguluyor.","Samimiyetin çok önemli olduğunu ve birlikte olmayı isteyen kişilerin alırken kendisine de vermiş olması gerektiğini belirtiyor."]},"beginTime":335,"endTime":408,"href":"/video/preview/1208114743545727398?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=335&ask_summarization=1"},{"index":7,"title":"Konferans Organizasyonu","list":{"type":"unordered","items":["Seçkin bir ekip olarak hem içerikten hem de organizasyonun kendisinden çok çabuk tatmin olmuyorlar.","Organizasyonları jilet gibi başlar ve biter, hiç aksaklık olmadan ardı ardına gerçekleşiyor.","Çok kalabalık olmasalar da paydaşlarıyla birlikte yürümeyi ve dışarıdan destek almayı bilirler."]},"beginTime":408,"endTime":462,"href":"/video/preview/1208114743545727398?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=408&ask_summarization=1"},{"index":8,"title":"Pazarlamacıların Önemi","list":{"type":"unordered","items":["Pazarlamacılar bu ülkedeki ekonominin çarklarını çevirenler olup çok önemli bir görevleri vardır.","İyi bir insan kaynakları yöneticisinin çalışma barışını sağladığı, iyi bir CEO'nun vizyoner olması gerektiği gibi, pazarlamacıların da yerini iyi doldurması gerekir.","Bazı pazarlamacılar kurumun itibarından ve iş yapabilirliğinden çok kendilerini ön plana çıkardıkları için kurumlarına daha az katma değer yaratmaktadır."]},"beginTime":469,"endTime":522,"href":"/video/preview/1208114743545727398?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=469&ask_summarization=1"},{"index":9,"title":"Pazarlamacıların Rolü","list":{"type":"unordered","items":["Pazarlamacılar genellikle uzaktan eğleniyor gibi görünse de, şirketleri drive eden en önemli departmanlardan biridir.","Pazarlamacılar hem şirketlerini temsil eder hem de dünyadaki ve Türkiye'deki trendleri şirkete kazandırmaya çalışırlar.","Pazarlamacılar en çok sosyalleşen ve sosyalleşmeden öğrendiklerini şirkete taşıyan önemli bir misyona sahiptirler."]},"beginTime":522,"endTime":573,"href":"/video/preview/1208114743545727398?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=522&ask_summarization=1"},{"index":10,"title":"Kitap Okuma Hobi","list":{"type":"unordered","items":["Konuşmacı kitap okumayı hobi olarak görmese de iyi bir kitap yiyicisi olduğunu belirtiyor.","Bir akşam 250-300 sayfalık kitap okuyup bitirebildiğini ve haftada 2-3 kitap okuduğunu söylüyor.","Aynı kitabı farklı yaşlarda okuduğunda farklı izlenimler aldığını, bu nedenle ağır ve mesaj veren kitapları değişik yaşlarda okumanın faydalı olduğunu öneriyor."]},"beginTime":573,"endTime":639,"href":"/video/preview/1208114743545727398?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=573&ask_summarization=1"},{"index":11,"title":"Malatyalı Olmak","list":{"type":"unordered","items":["Konuşmacı Malatyalı olduğunu ve kayısı'nın vatanında İstanbul'a gelmiş birisi olduğunu belirtiyor.","Malatya'nın bir mikro milliyetçiliği olduğunu ve Malatya'ya karşı zaafı olduğunu söylüyor.","Potasyumun hücre içindeki ve hücreler arasındaki akışkanlığı sağladığını, zaman yönetimi, heyecan, öğrenme isteği ve öğrenme açlığının bu hareketten kaynaklandığını açıklıyor."]},"beginTime":639,"endTime":735,"href":"/video/preview/1208114743545727398?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=639&ask_summarization=1"},{"index":12,"title":"Dijital Cihazlardan Uzak Kalma","list":{"type":"unordered","items":["Konuşmacı dijital cihazlardan ve bir hafta uzak kalsaydı ne yapacağını sorulduğunda kitaplarımla, yürüyüşlerimle ve dostlarımla geçireceğini belirtiyor.","Bazen telefonun sürekli bakıldığını, mail, mesaj ve WhatsApp gelip gelmediğini kontrol edildiğini söylüyor.","Bu durumda mesajları biriktirip toptan bakıp sonra tekrar kitabına veya dizi bölümüne döndüğünü ifade ediyor."]},"beginTime":735,"endTime":776,"href":"/video/preview/1208114743545727398?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=735&ask_summarization=1"},{"index":13,"title":"Yayıncılık ve Genç Kuşak","list":{"type":"unordered","items":["Konuşmacı, bir dostunun aynı sektörde çalıştığını ve beraber çalıştıklarını belirtiyor.","Duygu'nun geldikten sonra Marketing Türkiye'nin vizyonu değişti ve genç kuşak dolayısıyla bambaşka bir yaklaşım benimsendi.","Genç kuşak, literatürü izleme, jargonları oluşturma ve yeni kavramları sektöre benimsetme konusunda ön hazırlık yapıyor."]},"beginTime":782,"endTime":859,"href":"/video/preview/1208114743545727398?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=782&ask_summarization=1"},{"index":14,"title":"Türkiye'nin Pazarlaması","list":{"type":"unordered","items":["Türkiye'deki pazarlamacıların bir kısmı teknolojiyi anlayarak diğerlerine tur bindirdi.","Bazıları hala geleneksel yapıda çalışmalarını sürdürüyor ve bu durumun hızlıca değişmesi gerekiyor.","Bir pazarlama yöneticisinin kariyer ömrü boyunca çok kere değişmesi ve teknolojiyi bilmiş olması gerekiyor."]},"beginTime":859,"endTime":900,"href":"/video/preview/1208114743545727398?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=859&ask_summarization=1"},{"index":15,"title":"Veriye Dayalı Bilimsel Pazarlama","list":{"type":"unordered","items":["Veriye dayalı bilimsel pazarlama, verinin okunması, temin edilmesi, dijital dönüşüm ve dijitalizasyon konularını içeriyor.","Yapay zeka, bu tüm süreçleri ayağımıza getiren en önemli teknoloji olarak vurgulanıyor.","Konuşmacı, Teknosa'nın Conchans Lab ile yapay zeka ile ilgili işler yaptığını belirtiyor."]},"beginTime":900,"endTime":974,"href":"/video/preview/1208114743545727398?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=900&ask_summarization=1"},{"index":16,"title":"Yapay Zeka Akademisi","list":{"type":"unordered","items":["Konuşmacı, uzun zamandır yapay zekayı anlama ve kullanma konusunda gayretler yaptıklarını söylüyor.","An itibariyle bir yapay zeka akademisi kurduklarını ve pazarlama ve pazarlama iletişimi sektörünün nasıl kullanması gerektiği konusunda hazırlık yaptıklarını belirtiyor.","Deloit çerçevesini oluşturduğu yapay zeka politikaları derneği, İstanbul Teknik Üniversitesi ve Lenovo ile birlikte çalıştıklarını, ayrıca Google'un da onlarla birlikte olmayı istediğini ifade ediyor."]},"beginTime":974,"endTime":1036,"href":"/video/preview/1208114743545727398?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=974&ask_summarization=1"},{"index":17,"title":"Yapay Zeka Müfredatı ve Eğitim","list":{"type":"unordered","items":["Birlikte zaman geçirerek öğrenmekten keyif alan ve öğrenmekten ve öğretmekten yaşam sevinci alan bir grup CMO ile ilk müfredat paylaşılacak.","Sonraki aşamalarda İstanbul Teknik Üniversitesi içerisinde gerçekleştirilecek.","Yapay zeka konusunda ön almak gerektiği düşünülüyor çünkü \"bunu ben biliyorum\" diyerek öne çıkan ancak bilmeyen ve gerçek anlamda hakkını vermeyen kişi ve kurumların koyacağı standart bu sektördeki standartı belirler."]},"beginTime":1036,"endTime":1089,"href":"/video/preview/1208114743545727398?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=1036&ask_summarization=1"},{"index":18,"title":"Yapay Zeka'nın Gelişimi","list":{"type":"unordered","items":["Yapay zeka olgunlaştı ve meyvelerini verdi, bugün öğrenmezsek gelecekte ne kariyer olarak ne de şirket olarak olamayacağız.","Barcelona'da mobil fuarından dönen konuşmacı, yapay zeka ve mobil cihazların gelişimini anlatıyor.","Telefonlara her marka inanılmaz bir AI desteği yüklemeye başladı ve yakında kulaklık gibi hayatımızı kolaylaştıracak ürünler çıkacak."]},"beginTime":1089,"endTime":1147,"href":"/video/preview/1208114743545727398?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=1089&ask_summarization=1"},{"index":19,"title":"Yapay Zeka'nın Etkileri","list":{"type":"unordered","items":["Yapay zeka hayatımızı kolaylaştırıyor ancak aynı zamanda korkutuyor.","Konuşmacı ilk defa bu kadar insana benzeyen bir robot gördüğünü ve ne sorduysa da inanılmaz güzel cevapladığını belirtiyor.","Teknosa teknoloji şirketi olduğu için önden öğrenip ülkemize kazandıracak ürünleri iyi seçip lansmanı yapmaları gerekiyor."]},"beginTime":1147,"endTime":1198,"href":"/video/preview/1208114743545727398?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=1147&ask_summarization=1"},{"index":20,"title":"İçerik ve Format","list":{"type":"unordered","items":["Konuşmacı içeriğin önemli olduğunu düşünenlerden olduğunu ve kendisinin içerikçi olduğunu belirtiyor.","\"Content is the king but format is the king kong\" diyerek bilginin formatlanmasının önemini vurguluyor.","Kendinizi her mecradan hak ettiği gibi aktarmak ve anlatmak, okurlarınıza, müşterilerinize ve tüketicilerinize doğru bilgileri vermek durumunda olduğunuzu ifade ediyor."]},"beginTime":1198,"endTime":1246,"href":"/video/preview/1208114743545727398?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=1198&ask_summarization=1"},{"index":21,"title":"Teknosa'nın YouTube Kanalı","list":{"type":"unordered","items":["Teknosa'nın çok kuvvetli bir YouTube kanalı var ve genelde ürün tanıtımı yapıyor.","Teknosa ile ilgili kanalı değerli sektörde iyi bir no how olanlarla paylaşıp daha büyük kitlelere aktarmak için bu format doğdu.","Konuşmacıya bir plaket verildi ve bu plaketin değeri, bir üniversite öğrencisinin bir yıllık esas giderlerini karşılamış bulunması olarak belirtildi."]},"beginTime":1246,"endTime":1319,"href":"/video/preview/1208114743545727398?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=1246&ask_summarization=1"}],"linkTemplate":"/video/preview/1208114743545727398?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"Teknosa ile TeknoTalks - Emre Kurtoğlu x Günseli 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ile TeknoTalks serimize 15 Ekim Dünya Beyaz Baston Görme Engelliler Günü’nde anlamlı bir bölümle devam ediyoruz. 💛 Bu özel bölümde Teknosa Müşteri Deneyimi Tasarımı ve Yönetimi Müdürü...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/3333273/b95919c5e91b3c025601a3e224caadba/564x318_1"},"target":"_self","position":"1","reqid":"1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL","summary":{"isFull":true,"fullTextUrl":"/video/result?ask_summarization=1&numdoc=1&noreask=1&nomisspell=1&parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=videoid:398877391704916941","teaser":[{"list":{"type":"unordered","items":["Bu video, Tekno Talks programında sunucu Ateş Kutsal'ın, görme engelli bir çocuk olarak doğan ve Blindlook'un kurucu ortağı Sadriye Görece ile gerçekleştirdiği bir röportajdır. Sadriye, Teknosa'da müşteri deneyimi ekibinin başında çalışmaktadır.","Röportaj, 15 Ekim Dünya Görme Engelliler Günü'nün özel gününde gerçekleşmekte ve Blindlook'un nasıl ortaya çıktığını, ses ve yapay zeka teknolojilerini kullanarak görme engelli bireylerin web sitelerini ve mobil uygulamaları sesli bir şekilde kullanabilmelerini sağladığını anlatmaktadır. Ayrıca Teknosa ile dört yıllık işbirliği, erişilebilirlik konusunun sosyal zorunluluk olarak görülmesi gerektiği vurgusu ve girişimcilik yolculuğunda dikkat edilmesi gereken noktalar ele alınmaktadır.","Röportajda ayrıca Blindlook'un tekil fotoğrafları ve videoları üç-beş saniyede sesle anlaşılabilir hale getirme özelliği, nihai hedef olarak \"görmenin dijital versiyonunu yaratma\" hedefi ve beyaz bastonun görme engellileri için önemi gibi konular da işlenmektedir. Röportajın sonunda konuşmacı adına bir öğrencinin bir yıllık bursunu karşılayacak bir bağış gerçekleştirildiği belirtilmektedir."]},"endTime":923,"title":"Tekno Talks: Blindlook Kurucusu Sadriye Görece ile Röportaj","beginTime":0}],"fullResult":[{"index":0,"title":"Görme Engellilerin Hayata Dahil Edilmesi","list":{"type":"unordered","items":["Görme engellilerin hayatın içinde var olma çabası kadar toplumun da görme engelliyi hayata dahil etme çabasının olması gerektiği vurgulanıyor.","Görmenin dijital versiyonu yaratılıyor.","Asıl çözmemiz gereken mesele toplumun kör bakışı olarak tanımlanıyor."]},"beginTime":0,"endTime":39,"href":"/video/preview/398877391704916941?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=0&ask_summarization=1"},{"index":1,"title":"Tekno Talks ve Blindlook'un Kurucu Ortağı","list":{"type":"unordered","items":["Tekno Talks'un yeni bölümünde Teknosa'da müşteri deneyimi ekibinin başında olan Ateş Kutsal, Blindlook'un kurucu ortağı Sadriye Görece ile birlikte.","15 Ekim Beyaz Baston Dünya Görme Engelliler Günü'nün özel gününde Blindlook'un kurucu ortağı Sadriye ile bu özel günün anlamını ve önemini konuşacaklar."]},"beginTime":39,"endTime":74,"href":"/video/preview/398877391704916941?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=39&ask_summarization=1"},{"index":2,"title":"Sadriye Görece'nin Kişisel Geçmişi","list":{"type":"unordered","items":["Sadriye Görece görme engelli bir çocuk olarak doğmuş ve hayatı hep ayrımcılıklarla mücadele ederek geçirmiş.","Lisede bir değişim programı ile Amerika'ya gitmiş ve bu program ona körlüğü yenilgi olarak kabul etmemeyi, hayatta görmeden var olabileceğini öğretmiş.","Bağımsızlığının ve potansiyelinin görmemesinden öte bir şey olduğunu öğrenmiş."]},"beginTime":74,"endTime":112,"href":"/video/preview/398877391704916941?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=74&ask_summarization=1"},{"index":3,"title":"Blindlook'un Kuruluşu ve Amacı","list":{"type":"unordered","items":["Sadriye Görece'nin görme engellilerin bağımsızlığına olan tutkusu ile ortağının girişimcilik aşkı birleşerek Blindlook doğmuş.","Blindlook'un yolculuğu \"Türkiye'den dünyaya açılan bir erişilebilirlik kapısı olmak\" olarak tanımlanmış.","Erişilebilirlik, bir bireyin engeli farklılığı gözetmeksizin sunulan ürün ve hizmete herkes gibi ulaşabilmesi demektir."]},"beginTime":112,"endTime":154,"href":"/video/preview/398877391704916941?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=112&ask_summarization=1"},{"index":4,"title":"Blindlook'un Teknolojik Çözümleri","list":{"type":"unordered","items":["Blindlook, erişilebilirliği dijitalde ve fiziksel dünyada var edebilmek için ses ve yapay zekayı kullanıyor.","Görüntüleri görme engelli için anlamlandırıp sesle onun dünyasında var ediyor.","Web sitelerini ve mobil uygulamaları tamamen sesli bir şekilde engele takılmadan kullanabilmelerini sağlıyor."]},"beginTime":154,"endTime":178,"href":"/video/preview/398877391704916941?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=154&ask_summarization=1"},{"index":5,"title":"Uzun Vadeli Hedefler","list":{"type":"unordered","items":["Uzun vadedeki hedef, teknolojiyi öyle bir noktaya getirmek ki eş zamanlı olarak görmemek artık vücut yapamasa bile bu işlevi teknolojiyle engel olmaktan çıksın.","Teknolojinin görme engellinin yerine görebilsin ve dünyayı onun için anlamlandırabilsin.","Hedef, görmemenin, körlüğün yarattığı engelli sadece küçük bir farklılığa dönüştürmek."]},"beginTime":178,"endTime":212,"href":"/video/preview/398877391704916941?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=178&ask_summarization=1"},{"index":6,"title":"Türkiye ve Dünya'daki Erişilebilirlik Durumu","list":{"type":"unordered","items":["Amerika'da ACT 1990'larda çıktı ve markaların farklı engel gruplarına kapsayıcı hizmet sunmak zorunda olduğunu belirtiyor.","Avrupa Birliği'nde European Accessible Act 2025'te dijital erişilebilirliğin zorunluluk olduğunu belirtti.","Türkiye'de Haziran ayında erişilebilirlik genelgesi çıktı ve özellikle regülasyona tabi kurumlarda dijital erişilebilirlik zorunlu hale geldi."]},"beginTime":212,"endTime":260,"href":"/video/preview/398877391704916941?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=212&ask_summarization=1"},{"index":7,"title":"Türkiye'deki Kurumsal Dünya ve Erişilebilirlik","list":{"type":"unordered","items":["Başlangıç seviyesinde kanunlar buradayken, Blindlook Türkiye'den doğan bir girişim olarak yüz'e yakın markayla işbirliği yapmış.","Türkiye'de kurumsal dünya regülasyonun önünde gidiyor.","Teknosa ile dört yıldır birlikte çalışarak erişilebilirliği ve kullanılabilirliği her geçen gün arttırıyorlar."]},"beginTime":260,"endTime":315,"href":"/video/preview/398877391704916941?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=260&ask_summarization=1"},{"index":8,"title":"Teknosa'nın Erişilebilirlik Projeleri","list":{"type":"unordered","items":["Bazı mağazalarında görme engelli bireylerin satış danışmanına ihtiyaç duymadan Blindlook uygulaması üzerinden reyonları gezebilmesini sağlayan çeşitli sesli betimlemeler ve krokiler oluşturmuşlar.","Bu projelerle hem öğreniyorlar, hem gelişiyorlar, hem deneyimi iyileştiriyorlar."]},"beginTime":315,"endTime":347,"href":"/video/preview/398877391704916941?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=315&ask_summarization=1"},{"index":9,"title":"Teknosa ile İşbirliği","list":{"type":"unordered","items":["Konuşmacı, Teknosa ile dört yıllık uzun bir işbirliği yolculuğundan bahsediyor.","Teknosa'nın bu işi sosyal sorumluluk olarak değil, sürekli üstüne koyarak ilerlediğini vurguluyor.","Gelecekte daha uzun yıllar boyunca keyifli işbirliklerine imza atmayı umduğunu belirtiyor."]},"beginTime":348,"endTime":370,"href":"/video/preview/398877391704916941?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=348&ask_summarization=1"},{"index":10,"title":"Erişilebilirlik ve Sosyal Sorumluluk","list":{"type":"unordered","items":["Bir kurumun erişilebilirliği DNA'sına yerleştirebilmesi için \"sosyal sorumluluk\" olarak değil, \"sosyal zorunluluk\" olarak görmesi gerekiyor.","Görme engelliler için dijital dünyayı erişilebilir hale getirmek için çaba harcandığında, bu durumun finansal karşılığı da düşünülmeli.","Türkiye'de görme engelliler azımsanacak bir grup değil, harcama yapıyor ve hayatın içinde yer alıyor."]},"beginTime":370,"endTime":415,"href":"/video/preview/398877391704916941?parent-reqid=1765325457756244-8804917331693234890-balancer-l7leveler-kubr-yp-sas-12-BAL&text=Teknosa&t=370&ask_summarization=1"},{"index":11,"title":"Müşteri Portföyü Olarak Değerlendirme","list":{"type":"unordered","items":["Görme engelliler müşteri portföyü olarak değerlendirildiğinde, onların ihtiyaçları dinlenmeli ve pazar araştırması yapılmalı.","Bu yaklaşım sayesinde yapılan iş anlam kazanıyor ve şirket içinde karşılık buluyor.","Sosyal sorumluluk olarak yapılan işler, datayı anlamlandırmazsanız sadece iletişimden ibaret kalıyor ve yerini başka şeylerle doldurmaya 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