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ホームページ上のコンテンツや、お客さまへの自動返信メール、個別オファーメールなどに使っている企業も増えているのではないでしょうか。 確かにこれは便利で、コパイロットとしてぜひ使っていくべきです。 ただ、その便利さの裏に「おさえておかなければならない」ポイントがあります。 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てそれについてちょこちょこと前に進んでいきましょう。 たにやることの気づきを得たいという方も多いでしょう。 事がありましたので、これについて一つ一つ項目だけ引用させてもらって、中身については私の経験に基づいてお話していきます。 Small Business Trendsの...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/2459641/e1c33285784658d1fc185b084e3f22c3/564x318_1","videoSrc":"https://video-preview.s3.yandex.net/dCr0qAAAAAA.mp4","videoType":"video/mp4"},"target":"_self","position":"7","reqid":"1764327307283310-17622073881702377174-balancer-l7leveler-kubr-yp-klg-300-BAL","summary":{"fullTextUrl":"/int_search_summary?data=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dg1_YNatMs8A","linkTemplate":"/video/preview/12748046588032661723?parent-reqid=1764327307283310-17622073881702377174-balancer-l7leveler-kubr-yp-klg-300-BAL&text=Web%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%B3%E3%83%B3%E3%82%B5%E3%83%AB%E3%82%BF%E3%83%B3%E3%83%88+%E4%B8%AD%E5%B1%B1%E9%99%BD%E5%B9%B3+Podcast&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"【第177回】ウェブ活用を前に進める雑多な10のヒント- WebマーケティングPodcast","related_orig_text":"Webマーケティングコンサルタント 中山陽平 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ラウンドナップWebコンサルティングの中山です。 今日も一緒に、中小企業や小規模事業者がどうすればWebを有効に活用できるか、そんな話をします。 今回のテーマは、ここ10年で、そして特にこの感染症の中で変わってきたWeb活用の成功要因についてです。 テクニック論よりも、現代のデジタル社会で成功するために必要な考え方、その変遷。 このポッドキャストでの議論が、皆さんがデ...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/935537/e5865d4795a898656413daf06edb56bb/564x318_1","videoSrc":"https://video-preview.s3.yandex.net/sHzRNwIAAAA.mp4","videoType":"video/mp4"},"target":"_self","position":"9","reqid":"1764327307283310-17622073881702377174-balancer-l7leveler-kubr-yp-klg-300-BAL","summary":{"fullTextUrl":"/int_search_summary?data=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Df5w1wfx5TCc","linkTemplate":"/video/preview/7359319277928029323?parent-reqid=1764327307283310-17622073881702377174-balancer-l7leveler-kubr-yp-klg-300-BAL&text=Web%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%B3%E3%83%B3%E3%82%B5%E3%83%AB%E3%82%BF%E3%83%B3%E3%83%88+%E4%B8%AD%E5%B1%B1%E9%99%BD%E5%B9%B3+Podcast&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"中小企業がWeb活用に成功するために必要なのは「ヒトxモノxカネ」ではない - Webコンサルタント中山陽平Podcast","related_orig_text":"Webマーケティングコンサルタント 中山陽平 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盆ということで、少し肩の力を抜いた話題をお送りします。 とは言え私はお盆も営業中ですが…(^_^; 内容は、いかにモチベーションを維持して、仕事をやり続けることができるか。 中山が実際に取り組んでいるやり方と、その理由をお伝えしています。 正しい努力を継続することが大事なWeb活...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/760039/bb0f9325280f9e0936f2d5f672d35f12/564x318_1","videoSrc":"https://video-preview.s3.yandex.net/80TU1AAAAAA.mp4","videoType":"video/mp4"},"target":"_self","position":"10","reqid":"1764327307283310-17622073881702377174-balancer-l7leveler-kubr-yp-klg-300-BAL","summary":{"fullTextUrl":"/int_search_summary?data=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D1ArvUFnLjF0","linkTemplate":"/video/preview/12087352962651572652?parent-reqid=1764327307283310-17622073881702377174-balancer-l7leveler-kubr-yp-klg-300-BAL&text=Web%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%B3%E3%83%B3%E3%82%B5%E3%83%AB%E3%82%BF%E3%83%B3%E3%83%88+%E4%B8%AD%E5%B1%B1%E9%99%BD%E5%B9%B3+Podcast&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"【第196回】仕事をやり続けるためのヒント[お盆のリラックストーク]- WebマーケティングPodcast","related_orig_text":"Webマーケティングコンサルタント 中山陽平 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しかし、だからといって音声コンテンツがメジャーに近づいていくわけでは無いことに注意すべきです。 そもそも日本と海外ではPodcastをYouTubeで配信する際、そのコンテンツの内容はかなり異なっています。 キャスト #コンテンツマーケティング ー ■音声版配信...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/222285/dd0c71f318ac8ceb9887b2e0b80e452e/564x318_1","videoSrc":"https://video-preview.s3.yandex.net/x_t9SQIAAAA.mp4","videoType":"video/mp4"},"target":"_self","position":"14","reqid":"1764327307283310-17622073881702377174-balancer-l7leveler-kubr-yp-klg-300-BAL","summary":{"fullTextUrl":"/int_search_summary?data=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DaKr3dBdvTp0","linkTemplate":"/video/preview/7824924112329114851?parent-reqid=1764327307283310-17622073881702377174-balancer-l7leveler-kubr-yp-klg-300-BAL&text=Web%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%B3%E3%83%B3%E3%82%B5%E3%83%AB%E3%82%BF%E3%83%B3%E3%83%88+%E4%B8%AD%E5%B1%B1%E9%99%BD%E5%B9%B3+Podcast&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"YouTubeのポッドキャスト対応の過大評価は危険、世界で流行る「Podcast」は日本のそれとは全く異なる（2023/03/26） - Webコンサルタント中山陽平Podcast","related_orig_text":"Webマーケティングコンサルタント 中山陽平 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模事業者の方々の興味の関心として大きいかつ、どうしていいかわからないトピックスの一つが「SEO（検索エンジン最適化）」だと思います。 りと、そのまま素直に飲み込んでしまうと危険なものが少なくありません。 では、どのように対応すれば良いのか、Googleアップデートやアルゴリズム...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/4215435/975ffc6044c3711b2fdbdd3332978c6c/564x318_1","videoSrc":"https://video-preview.s3.yandex.net/ivXUMQIAAAA.mp4","videoType":"video/mp4"},"target":"_self","position":"15","reqid":"1764327307283310-17622073881702377174-balancer-l7leveler-kubr-yp-klg-300-BAL","summary":{"fullTextUrl":"/int_search_summary?data=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DTbEwDx-wBwU","linkTemplate":"/video/preview/4408112358265481703?parent-reqid=1764327307283310-17622073881702377174-balancer-l7leveler-kubr-yp-klg-300-BAL&text=Web%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%B3%E3%83%B3%E3%82%B5%E3%83%AB%E3%82%BF%E3%83%B3%E3%83%88+%E4%B8%AD%E5%B1%B1%E9%99%BD%E5%B9%B3+Podcast&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"【第194回】中小・小規模事業者の方々が、Seoに対して取ってほしい姿勢- WebマーケティングPodcast","related_orig_text":"Webマーケティングコンサルタント 中山陽平 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