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konuğumuz Dr. Yılmaz Sönmez ile danışmanların sahada karşılaştıkları zorluklar ve danışmanlık sürecinin başarıyla yönetilmesi için dikkat edilmesi gerekenler üzerine konuştuk.","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/2976818/aaa6d886378bbf6a9e80acda3eaa85c5/564x318_1","videoSrc":"https://video-preview.s3.yandex.net/Tzfi4gEAAAA.mp4","videoType":"video/mp4"},"target":"_self","position":"7","reqid":"1765354255867309-14979922544711244394-balancer-l7leveler-kubr-yp-sas-229-BAL","summary":{"isFull":true,"fullTextUrl":"/video/result?ask_summarization=1&numdoc=1&noreask=1&nomisspell=1&parent-reqid=1765354255867309-14979922544711244394-balancer-l7leveler-kubr-yp-sas-229-BAL&text=videoid:12271315907796009436","teaser":[{"list":{"type":"unordered","items":["Bu video, Dr. Yılmaz Sönmez, Önder Usta, Serdar Aksoy ve Başak Hanım gibi deneyimli danışmanların katıldığı bir webinar formatındadır. Konuşmacılar, yaklaşık 20 yıllık danışmanlık tecrübelerinden yola çıkarak sektördeki sorunları ve çözüm önerilerini paylaşmaktadır.","Video, danışmanlık sektöründe karşılaşılan temel sorunları ve bu sorunların çözüm yollarını ele almaktadır. Danışmanlık sürecindeki iletişim eksiklikleri, işverenlerin gerçekçi olmayan beklentileri, sözleşme sürecindeki sorunlar, aile şirketlerindeki kuşak geçişleri ve kurumsallaşma sürecindeki zorluklar gibi konular detaylı şekilde incelenmektedir. Ayrıca, danışmanlık hizmetlerinin doğru fiyatlandırılması, vizyonun önemi ve etik ilkeler de konuşulmaktadır.","Konuşmacılar, danışmanlık sürecinde doğru bilgilendirme, beklentilerin net belirlenmesi, teşhis sürecinde acele etmemenin önemi ve şirketlere vizyon kazandırma gibi pratik öneriler sunmaktadır. Video, izleyicilerden gelen soruların yanıtlanması ve gelecek çalıştayların yapılması hakkında bilgilerle sonlanmaktadır."]},"endTime":3838,"title":"Danışmanlık Sektöründe Sorunlar ve Çözüm Önerileri","beginTime":0}],"fullResult":[{"index":0,"title":"Danışmanlık Sektöründe Beklentiler ve Sorunlar","list":{"type":"unordered","items":["Webinar, danışmanlık sektöründe masanın öbür tarafındaki işverenlerin beklentilerini ve bakış açısını incelemeyi amaçlıyor.","Danışmanlık sektöründe herkes farklı sektörlere danışmanlık verse de karşılaşılan sorunlar ve beklentiler genellikle benzer.","Danışmanlık hizmeti verenlerden çok yüksek sorumluluk ve yük bekleniyor, ancak bu yükün karşısında yetkinlik seviyesi yeterli olmayabiliyor."]},"beginTime":4,"endTime":187,"href":"/video/preview/12271315907796009436?parent-reqid=1765354255867309-14979922544711244394-balancer-l7leveler-kubr-yp-sas-229-BAL&text=Y%C3%B6netim+Dan%C4%B1%C5%9Fmanlar%C4%B1+Derne%C4%9Fi&t=4&ask_summarization=1"},{"index":1,"title":"Danışmanlık Sürecinde Karşılaşılan Zorluklar","list":{"type":"unordered","items":["Danışmanlık sürecinde önce sözleşme süreci başlar, ancak bu süreç öncesi işletmede bir uğultu ve söylentiler oluşur.","İşletmeler danışmanlardan mucizevi çözümler ve sorunların anında çözülmesi beklenir, ancak bu beklentiler gerçekçi olmayabilir.","Danışmanlık sektöründe rekabet yüksek olup, ticari endişeler nedeniyle aşırı vaatlerde 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Algılanışı","list":{"type":"unordered","items":["Danışmanlar işletmede girdiklerinde devasa bir söylentilerle karşılaşıyorlar.","Personel, danışmanların kaç kişiyi çıkaracaklarını veya kimi getireceklerini sorguluyor.","Söylentileri doğru yönetmediklerinde danışmanlar başarının önünde engel haline gelebiliyor."]},"beginTime":519,"endTime":588,"href":"/video/preview/12271315907796009436?parent-reqid=1765354255867309-14979922544711244394-balancer-l7leveler-kubr-yp-sas-229-BAL&text=Y%C3%B6netim+Dan%C4%B1%C5%9Fmanlar%C4%B1+Derne%C4%9Fi&t=519&ask_summarization=1"},{"index":4,"title":"Danışmanlık Sürecindeki Sorunlar","list":{"type":"unordered","items":["Danışmanlıkta ilk sorunlardan biri sancılı geçiş süreci olup, doğru bilgilendirme ve ekibi sürece dahil etmeme durumunda, personelin olumsuz konuşması işi aksatacaktır.","Selimiye Camii'nin mimar Sinan hikayesi gibi, minarenin eğik olduğunu iddia edenlerin ikna edilmediği sürece söylentiler devam edecektir.","Danışmanlıkta beklentiler çok yüksek olup, danışmanlar bazen daha sahaya inmeden önce \"üç-altı ayda işi toparlarız\" gibi sözler vermektedir."]},"beginTime":608,"endTime":720,"href":"/video/preview/12271315907796009436?parent-reqid=1765354255867309-14979922544711244394-balancer-l7leveler-kubr-yp-sas-229-BAL&text=Y%C3%B6netim+Dan%C4%B1%C5%9Fmanlar%C4%B1+Derne%C4%9Fi&t=608&ask_summarization=1"},{"index":5,"title":"Beklentilerin Netleşmesi","list":{"type":"unordered","items":["Danışmanlıkta beklentilerin net bir şekilde ifade edilmesi çok önemlidir, ancak bazen danışmanlar \"her şeyi yaparız\" gibi yanlış sözler vermektedir.","İşverenler bazen ne tür danışmanlık istediklerini bilemeyebilir veya zamanla değiştirebilirler, bu durumda güven bunalımı oluşur.","İşverenler bazen gizli bir gündemi olabilir, örneğin küçük düşmek isteyebilir veya ekibiyle yollarını ayırmak 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inebilmezler."]},"beginTime":1072,"endTime":1257,"href":"/video/preview/12271315907796009436?parent-reqid=1765354255867309-14979922544711244394-balancer-l7leveler-kubr-yp-sas-229-BAL&text=Y%C3%B6netim+Dan%C4%B1%C5%9Fmanlar%C4%B1+Derne%C4%9Fi&t=1072&ask_summarization=1"},{"index":8,"title":"Danışmanlık Sürecinde Karşılaşılan Zorluklar","list":{"type":"unordered","items":["Danışmanlık sürecinde, işin dökümantasyonu açısından ön planda olmak ve patronun anlayamadığı konuları açıklamak gerekiyor.","Patron bazen raporu kabul etmek istemiyor ve \"personel sana söyledi, sen de bize söyledin\" diyerek sorunları kabul etmiyor.","Danışmanlık raporlarında, patronun arzu etmediği noktalar oluşabiliyor ve bu durumda doğru bir vizyon ortaya konulması gerekiyor."]},"beginTime":1273,"endTime":1371,"href":"/video/preview/12271315907796009436?parent-reqid=1765354255867309-14979922544711244394-balancer-l7leveler-kubr-yp-sas-229-BAL&text=Y%C3%B6netim+Dan%C4%B1%C5%9Fmanlar%C4%B1+Derne%C4%9Fi&t=1273&ask_summarization=1"},{"index":9,"title":"Danışmanlık Beklentileri ve Sorunlar","list":{"type":"unordered","items":["Danışmanlara sihirli çözüm ve acele teşhis bekleniyor, ancak şirketler genellikle bilgi teknolojileri, yazılım programları, dijitalleşme ve dokümantasyon konusunda zayıf.","Danışmanlar, şirketlerin sorunlarını çözmek için üç yıllık bir iş planı yapılması gerektiğini belirtirken, patronlar bunu bir yılda veya altı ayda yapabileceklerini iddia ediyor.","Acele etmenin bedeli, hem danışmanın işini kaybetmesi hem de şirketin zarar görmesi olabiliyor."]},"beginTime":1371,"endTime":1443,"href":"/video/preview/12271315907796009436?parent-reqid=1765354255867309-14979922544711244394-balancer-l7leveler-kubr-yp-sas-229-BAL&text=Y%C3%B6netim+Dan%C4%B1%C5%9Fmanlar%C4%B1+Derne%C4%9Fi&t=1371&ask_summarization=1"},{"index":10,"title":"Değişim ve Dönüşüm Süreci","list":{"type":"unordered","items":["Danışmanlara değişim bekleniyor, ancak patronlar bazen değişimi kendilerinden başlamak yerine alt seviyeden başlamak istiyor.","Şirket içinde inanılmışlık kültürünü oturtmak zor ve bu sürece ekibin dahil edilmesi gerekiyor.","Aciliyet yaratmak önemli, çünkü gecikme süresince diğer alanlar olumsuz etki görüyor."]},"beginTime":1443,"endTime":1604,"href":"/video/preview/12271315907796009436?parent-reqid=1765354255867309-14979922544711244394-balancer-l7leveler-kubr-yp-sas-229-BAL&text=Y%C3%B6netim+Dan%C4%B1%C5%9Fmanlar%C4%B1+Derne%C4%9Fi&t=1443&ask_summarization=1"},{"index":11,"title":"Engeller ve Çözüm Önerileri","list":{"type":"unordered","items":["Danışmanlık sürecinde engeller, sorunlar ve insanların duyguları oluşturuyor ve bu durumda direnç oluşuyor.","Engelleri kaldırmak için sağlıklı iletişim yöntemleri kullanılmalı ve sorunlar aşılmalı.","Yapılan güzel çalışmaları küçük de olsa göstermek önemli, çünkü bunlar inanılmışlığı artıracak."]},"beginTime":1604,"endTime":1717,"href":"/video/preview/12271315907796009436?parent-reqid=1765354255867309-14979922544711244394-balancer-l7leveler-kubr-yp-sas-229-BAL&text=Y%C3%B6netim+Dan%C4%B1%C5%9Fmanlar%C4%B1+Derne%C4%9Fi&t=1604&ask_summarization=1"},{"index":12,"title":"Sürdürülebilirlik ve Aile Şirketleri","list":{"type":"unordered","items":["Danışmanlık sonrası sistemin sürdürülebilir olması gerekiyor, aksi takdirde tüm emek boşa gidebilir.","Danışmanlar bazen kötü algılanıyor ve işlerini doğru yaptıklarında bile işverenlerden destek alamıyorlar.","Aile şirketlerinde farklı bir süreç var: fedakarlık dönemi, mesajlaşma dönemi, ayrılma dönemi ve küsme dönemi yaşanıyor."]},"beginTime":1717,"endTime":1892,"href":"/video/preview/12271315907796009436?parent-reqid=1765354255867309-14979922544711244394-balancer-l7leveler-kubr-yp-sas-229-BAL&text=Y%C3%B6netim+Dan%C4%B1%C5%9Fmanlar%C4%B1+Derne%C4%9Fi&t=1717&ask_summarization=1"},{"index":13,"title":"Kurumsallaşma Algısı","list":{"type":"unordered","items":["Aile şirketlerinde aile meclisi, yönetim kurulu, icra kurulu gibi kurumlar bulunuyor ve stratejik hedefler belirleniyor.","Kurumsallaşmayı sadece fiziksel değişiklikler (odanın büyütmek, akvaryum koymak, halılar koymak) olarak algılayanlar da var.","Şirketin ihtiyacını ve yapısını doğru teşhis ettikten sonra, danışmanlık sürecinde bir ruhla ve doğru yöntemlerle ilerlemek gerekiyor."]},"beginTime":1892,"endTime":1969,"href":"/video/preview/12271315907796009436?parent-reqid=1765354255867309-14979922544711244394-balancer-l7leveler-kubr-yp-sas-229-BAL&text=Y%C3%B6netim+Dan%C4%B1%C5%9Fmanlar%C4%B1+Derne%C4%9Fi&t=1892&ask_summarization=1"},{"index":14,"title":"Danışmanlık Sürecinin Başarısı","list":{"type":"unordered","items":["Danışmanlık sürecinin verimli olması için öncelikle ihtiyaçların doğru teşhis edilmesi ve danışmanlığın nasıl yardımcı olabileceği anlaşılmış olması gerekiyor.","İletişimin en önemli anahtarı doğru iletişim ve beklentilerin doğru tespit edilmesidir.","Söylentilerin engellenip tüm paydaşların (yönetici, işveren, çalışan) yanına alınması ve onlarla birlikte çalışılması gerekiyor."]},"beginTime":1986,"endTime":2057,"href":"/video/preview/12271315907796009436?parent-reqid=1765354255867309-14979922544711244394-balancer-l7leveler-kubr-yp-sas-229-BAL&text=Y%C3%B6netim+Dan%C4%B1%C5%9Fmanlar%C4%B1+Derne%C4%9Fi&t=1986&ask_summarization=1"},{"index":15,"title":"Danışmanlık Sürecinin Temel Prensipleri","list":{"type":"unordered","items":["Anlamak ve anlaşılmak temel amaç olup, tüm kademelerle iyi bir etkileşim olması gerekiyor.","Teşhis ve tedavi önemli ancak teşhiste aceleci olmamak ve tedaviyi yavaş yavaş yapmak gerekir.","İşletmeye bir vizyon kazandırıp, 360 derece bakış açısıyla (mavi yakalı ve sermaye dahil tüm baktılar) bakmak ve engelleri kaldırmak için çaba göstermek gerekir."]},"beginTime":2057,"endTime":2104,"href":"/video/preview/12271315907796009436?parent-reqid=1765354255867309-14979922544711244394-balancer-l7leveler-kubr-yp-sas-229-BAL&text=Y%C3%B6netim+Dan%C4%B1%C5%9Fmanlar%C4%B1+Derne%C4%9Fi&t=2057&ask_summarization=1"},{"index":16,"title":"Sürdürülebilirlik ve Aile Şirketleri","list":{"type":"unordered","items":["Sürdürülebilirliğin sağlanması gerekiyor.","Hissedarlık ile yönetim farklıdır; hissedarlar kurulunda herkes olabilirken, yönetim kurulu veya icra kurulu yetkin kişilerden oluşmalıdır.","Aile şirketlerinde aileden kişiler yönetim kuruluna alınmadan önce belirli bir tecrübe kazanmalı, üniversite mezunu olmak yeterli değildir."]},"beginTime":2104,"endTime":2165,"href":"/video/preview/12271315907796009436?parent-reqid=1765354255867309-14979922544711244394-balancer-l7leveler-kubr-yp-sas-229-BAL&text=Y%C3%B6netim+Dan%C4%B1%C5%9Fmanlar%C4%B1+Derne%C4%9Fi&t=2104&ask_summarization=1"},{"index":17,"title":"Şirket Kurumsallaşması ve Endişeler","list":{"type":"unordered","items":["Mülkiyet yönetimi ile şirket yönetimi farklı kavramlardır ve bu ayrım anlatılmakta zorlanılıyor.","Şirket kurumsallaşırken işverenlerin kontrol kaygısı, personele müdahale etme endişesi gibi sorunlar ortaya çıkabiliyor.","İşverenin endişelerini doğru teşhis etmek ve onları inandırıcı bir şekilde ele almak önemlidir."]},"beginTime":2165,"endTime":2392,"href":"/video/preview/12271315907796009436?parent-reqid=1765354255867309-14979922544711244394-balancer-l7leveler-kubr-yp-sas-229-BAL&text=Y%C3%B6netim+Dan%C4%B1%C5%9Fmanlar%C4%B1+Derne%C4%9Fi&t=2165&ask_summarization=1"},{"index":18,"title":"Danışmanlık Sürecindeki Sorunlar","list":{"type":"unordered","items":["Danışmanlık sürecinde büyük sorumluluklar alınmakta ve bazen sakat sözleşmeler imzalanabilmektedir.","Bazen şirketin ihtiyacını tespit etmeden teklif istenip, geçersiz teklifler verildiğinde büyük sorunlar yaşanabilmektedir.","Danışmanlık hizmetleri ve nahl kavramları bazen karıştırılmakta, ikisinin arasındaki fark ve benzerlik değerlendirilmektedir."]},"beginTime":2392,"endTime":2462,"href":"/video/preview/12271315907796009436?parent-reqid=1765354255867309-14979922544711244394-balancer-l7leveler-kubr-yp-sas-229-BAL&text=Y%C3%B6netim+Dan%C4%B1%C5%9Fmanlar%C4%B1+Derne%C4%9Fi&t=2392&ask_summarization=1"},{"index":19,"title":"Danışmanlık ve İşbirliği","list":{"type":"unordered","items":["Danışmanlık ve işbirliği bazen çözüm ortaklığı olarak görülebilir ve her ikisi de meslek ve hizmet olarak değerlendirilmelidir.","Danışmanlık kapsamında, danışmanın arka tarafta güçlü bağlantıları sayesinde hizmet verdiği şirkete büyük projeler kazandırabilmesi mümkündür.","Danışmanlık ücretlendirmesi, işletmenin ihtiyacını doğru tespit ettikten sonra geçen zaman, çalışacak ekip ve tecrübelerin maliyeti gibi faktörler göz önünde bulundurularak yapılmalıdır."]},"beginTime":2463,"endTime":2589,"href":"/video/preview/12271315907796009436?parent-reqid=1765354255867309-14979922544711244394-balancer-l7leveler-kubr-yp-sas-229-BAL&text=Y%C3%B6netim+Dan%C4%B1%C5%9Fmanlar%C4%B1+Derne%C4%9Fi&t=2463&ask_summarization=1"},{"index":20,"title":"Danışmanlık Ücretlendirmesi","list":{"type":"unordered","items":["Türkiye'de danışmanlık ücretlerinde kısıtlama yapılmaktadır, örneğin yazılım alımı için 1 milyon TL ödenirken danışmanlık ücretleri çok düşük görülmektedir.","Danışmanlık ücretlendirmesinde, verilecek hizmetlerin doğru tespit edilmesi ve maliyetlerin doğru hesaplanması gerekmektedir.","Danışmanlık hizmeti, bilginin bir değeri olduğu ve bu değerin ödenmesi gerektiği anlaşılmalıdır."]},"beginTime":2589,"endTime":2729,"href":"/video/preview/12271315907796009436?parent-reqid=1765354255867309-14979922544711244394-balancer-l7leveler-kubr-yp-sas-229-BAL&text=Y%C3%B6netim+Dan%C4%B1%C5%9Fmanlar%C4%B1+Derne%C4%9Fi&t=2589&ask_summarization=1"},{"index":21,"title":"Danışmanlık Sözleşmeleri ve Uygulamaları","list":{"type":"unordered","items":["Danışmanların ücretlerini en baştan almaları ve sözleşmelerde mücbir sebep olmadan vazgeçilmesi durumunda ücret ödenmesi gerektiğini belirtmeleri gerekir.","Ay bazında ödeme yapılan uzun vadeli danışmanlık sözleşmelerinde, danışmanın verdiği hizmetlerin yıllık sorunları çözebileceği için ücretlendirme dikkatli yapılmalıdır.","Danışmanlık sözleşmelerinde, işverenin vazgeçmesi durumunda ne ile karşılaşacağını belirlemek önemlidir."]},"beginTime":2729,"endTime":2921,"href":"/video/preview/12271315907796009436?parent-reqid=1765354255867309-14979922544711244394-balancer-l7leveler-kubr-yp-sas-229-BAL&text=Y%C3%B6netim+Dan%C4%B1%C5%9Fmanlar%C4%B1+Derne%C4%9Fi&t=2729&ask_summarization=1"},{"index":22,"title":"Danışmanlık Alanları ve Yaklaşımlar","list":{"type":"unordered","items":["Danışmanlık çok jenerik bir konudur ve farklı danışmanlık alanları farklı yaklaşımlar gerektirebilir.","Örgütsel gelişim alanında danışmanlık yaparken, şirkette belirli bir süre ön analiz ve diagnostik yaparak sonra fiyatlandırma yapmak daha etkili olabilir.","Danışmanlık hizmeti alabilecek durumdaki işletmelerin belirlenmesi ve danışmanların hangi durumlarda hizmet vermemeleri gerektiği tartışılabilir."]},"beginTime":2921,"endTime":3109,"href":"/video/preview/12271315907796009436?parent-reqid=1765354255867309-14979922544711244394-balancer-l7leveler-kubr-yp-sas-229-BAL&text=Y%C3%B6netim+Dan%C4%B1%C5%9Fmanlar%C4%B1+Derne%C4%9Fi&t=2921&ask_summarization=1"},{"index":23,"title":"Danışmanlık Vizyonu ve İşletme İlişkisi","list":{"type":"unordered","items":["Danışman vizyonu ile işletme vizyonu uyuşmazsa, danışmanın orada emek vermemesi ve zamanını boşa harcamaması gerekir.","Danışmanlıkta etik ilkeler önemlidir; danışman etik ilkelerine bağlı kalmalı ve bazı sektörlere hizmet vermemeyi seçebilmelidir.","Vizyon ve etik ilkelerde mutabık olan danışmanlar, özellikle küçük işletmelere hizmet vermekle milli sorumluluklarını yerine getirmiş olurlar."]},"beginTime":3112,"endTime":3210,"href":"/video/preview/12271315907796009436?parent-reqid=1765354255867309-14979922544711244394-balancer-l7leveler-kubr-yp-sas-229-BAL&text=Y%C3%B6netim+Dan%C4%B1%C5%9Fmanlar%C4%B1+Derne%C4%9Fi&t=3112&ask_summarization=1"},{"index":24,"title":"Danışmanlık Hizmetinin Önemi","list":{"type":"unordered","items":["Danışmanlık hizmeti, istihdamın kapısını açarak işletmelerin ayakta kalmasını, uzun ömürlü olmasını ve uluslararası platforma taşınmasını sağlar.","Danışmanlık, işletmelerin aile birliğinin korunmasına katkı sağlayarak ülkeye değer ve katkı sunar.","Danışmanlık ilişkilerinde profesyonellik ve sözleşmeye bağlı kalma prensibi önemlidir."]},"beginTime":3210,"endTime":3339,"href":"/video/preview/12271315907796009436?parent-reqid=1765354255867309-14979922544711244394-balancer-l7leveler-kubr-yp-sas-229-BAL&text=Y%C3%B6netim+Dan%C4%B1%C5%9Fmanlar%C4%B1+Derne%C4%9Fi&t=3210&ask_summarization=1"},{"index":25,"title":"Pandemi Sonrası Danışmanlık Yaklaşımı","list":{"type":"unordered","items":["Pandemi sonrası dönemde danışmanlıkta öncelikli olarak işletmelerin motivasyonunu artırmak ve geleceğe olan güvenlerini yeniden kazandırmak gerekir.","Danışmanlar, işletmeleri gelecekle ilgili doğru öngörülerle motive etmeli ve dönüşümün kaçınılmaz olduğunu inandırmalıdır.","Pandemi sonrası dönemde en büyük yatırımın insana yapılması ve dijital dönüşümü desteklemek önemlidir."]},"beginTime":3339,"endTime":3428,"href":"/video/preview/12271315907796009436?parent-reqid=1765354255867309-14979922544711244394-balancer-l7leveler-kubr-yp-sas-229-BAL&text=Y%C3%B6netim+Dan%C4%B1%C5%9Fmanlar%C4%B1+Derne%C4%9Fi&t=3339&ask_summarization=1"},{"index":26,"title":"Danışmanlık Rolü ve Gelecek","list":{"type":"unordered","items":["Pandemi sürecinde başarılı olan işletmelerin liderliğinde güçlü olanları, danışmanlar da liderlik rolü üstlenmelidir.","Pandemi sonrası dönemde işletmelerin gündeminde ihracat, dönüşüm ve yeni yatırımlar bulunmaktadır.","Aile şirketlerinde kuşak geçişleri sırasında aile ilişkileri ve şirket ilişkilerini ayırt etmek zor olabilir."]},"beginTime":3428,"endTime":3524,"href":"/video/preview/12271315907796009436?parent-reqid=1765354255867309-14979922544711244394-balancer-l7leveler-kubr-yp-sas-229-BAL&text=Y%C3%B6netim+Dan%C4%B1%C5%9Fmanlar%C4%B1+Derne%C4%9Fi&t=3428&ask_summarization=1"},{"index":27,"title":"Aile İşletmelerinde Geçiş Sürecindeki Endişeler","list":{"type":"unordered","items":["Kurucular ve aile işletmelerinin babaları, çocuklarının şirketin yönetimini yürütebileceklerine dair endişeleri vardır.","Şirketin artık kişisel değil, sistemle yönetileceğini ve çocukların da sistemin bir parçası olacağını anlatmak gerekir.","İkinci kuşaklara, babalarının yönetimi devralmadıklarını, bir sistem parçası olduklarını ve klasik bir yönetim modelinin artık geçerli olmadığını anlatmak önemlidir."]},"beginTime":3528,"endTime":3592,"href":"/video/preview/12271315907796009436?parent-reqid=1765354255867309-14979922544711244394-balancer-l7leveler-kubr-yp-sas-229-BAL&text=Y%C3%B6netim+Dan%C4%B1%C5%9Fmanlar%C4%B1+Derne%C4%9Fi&t=3528&ask_summarization=1"},{"index":28,"title":"Geçiş Sürecindeki İletişim ve Eğitme","list":{"type":"unordered","items":["Çocukların \"babam bize müdahale edecek\" endişesini gidermek için ara moderatörlük yapılması ve yeni neslin doğru bir şekilde eğitilmesi gerekmektedir.","Gençlerin egosunu azaltmak ve gerçekleri anlatmak için onları ikna etmek ve zaman geçirmek önemlidir.","Geçiş sürecinin doğru olması için öncelikle kurucuları ikna etmek gerekir çünkü her kurucunun endişeleri farklıdır."]},"beginTime":3592,"endTime":3684,"href":"/video/preview/12271315907796009436?parent-reqid=1765354255867309-14979922544711244394-balancer-l7leveler-kubr-yp-sas-229-BAL&text=Y%C3%B6netim+Dan%C4%B1%C5%9Fmanlar%C4%B1+Derne%C4%9Fi&t=3592&ask_summarization=1"},{"index":29,"title":"Yönetim Felsefesi ve Evrensel Doğrular","list":{"type":"unordered","items":["Peter Drucker yönetim felsefesi eski bir yönetim yaklaşımıdır ve dün doğru olan birçok şey bugün doğru olmayabilir.","Evrensel doğrular ve yönetim modelleri olsa da, muhatap olduğumuz insanları ve gerçekleri göz ardı etmemek gerekir.","Organize sanayi bölgesinde çalışanlarla danışmanlık verildiği için, evrensel doğruların yanında gerçekleri de göz önünde bulundurmak 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